Moscow, 22 May 2011:The American Eagle Outfitters brand made its debut in Russia this month with the opening of its first two American Eagle Outfitters stores in Moscow. The stores, which are owned and operated by Alshaya, will introduce Russian shoppers to the brand’s high quality, on trend clothing and accessories. The stores are located at MEGA Khimki Mall, which opened on Wednesday, May 18 and AFIMALL City, which opened on Saturday, May 21.
“We are proud to bring the American Eagle Outfitters shopping experience to Moscow’s discerning customers,” said Chuck Chupein, Chief Operating Officer of American Eagle Outfitters, Inc in the USA. “The city is known for its avid shoppers and American Eagle Outfitters will be a welcome addition, offering high-quality, and affordable fashion.”
The new American Eagle Outfitters stores will feature the latest summer collection. Summer 2011 is all about adventure, and the season’s hot in-store images were shot on location in the jungles of Costa Rica. Clothes feature a fresh, vibrant colour palette and bring together influences from around the globe. At the same time, there is a modern resurgence of the 70s, with higher waists, flared legs, and bohemian tops. Finally, white is incredibly important—whether it’s a head-to-toe mix of white and cream, or white paired with bright colours. The aerie Summer collection focuses on casual chic style. A neutral colour palette is the focus with hints of pink, blue and grey. There is also undertone of ‘Americana’ represented by pops of red, white and blue throughout the collection.
In keeping with the brand’s casual lifestyle, these two stores in Moscow will feature a multitude of styles, fits and washes of American Eagle Outfitters’ signature denim collection. AE denim is known for delivering designer quality and fit for a great price. The stores will also offer a wide selection of fashion tops, graphic tees, hoodies and dresses, as well as accessories — underwear, footwear, bags, belts, scarves and headwear. Aerie, the intimate apparel and dormwear line, will also be available.
American Eagle Outfitters is one of the most popular specialty retail brands in the world, known for its high-quality merchandise at affordable prices. AE’s slogan, “Live Your Life,” reflects the brand’s attributes of approachability, energy and fun.
Alshaya currently operates seven American Eagle Outfitters stores in Kuwait, The United Arab Emirates and now Russia.