Alshaya set to introduce the first Pin Up concept La Senza store in Moscow

23 October 2011: La Senza, the ultimate global fashion destination for the young and fun, is set to open its first Pin Up concept store in Moscow in Kapitoly Vernadskova mall on 1st of November. The new store, along with all La Senza stores in Russia, will now be owned and operated by Alshaya.

The new La Senza store at Kapitoly Vernadskova mall is set to impress and comes complete with a fresh store design and layout that is characterized by flirty, feminine and fun polka-dots, pin-ups and sassy  in-store artwork that reflects the latest trends of the brand’s fashion loving customers.

From Paris to Rome, Shanghai to Caracas, Sydney to Dubai, La Senza caters to today’s globetrotting Lingerista and is inspired by the iconic 1950’s pin-up girl. And while the look is always changing, the company’s renowned customer service remains, with friendly, knowledgeable staff and expert bra fittings available as always.

La Senza owns and operates more than 250 stores throughout Canada, and is available in more than 500 stores in 48 countries around the world.