Dalma Mall and Alshaya to deliver unparalleled shopping experiences with 37 new stores

  • Alshaya operated brands to occupy over 171,000 sq ft of retail space
  • New openings represent approximately 11 per cent of total leasable area

Dubai, UAE, 25 March 2012: Dalma Mall, the largest shopping and lifestyle destination in Abu Dhabi, has signed a leasing agreement with Alshaya, one of the Middle East’s leading international franchise operators, to open 37 new retail outlets covering a predominate part of its retail portfolio in the mall.

Mr Rashid Doleh, Executive Director of Dalma Mall, signed the agreement with Mr John Hadden, Senior Vice President, Retail Property for Alshaya. Under the agreement, Dalma Mall will house a wide range of brands spanning over 171,000 sq ft of retail space.

Representing approximately 11 per cent of the total leasable area of Dalma Mall, the new brands will include a wide range of fashion, lifestyle, and food & beverage outlets, with many making their presence in the UAE’s capital for the first time.

Due to open in the last quarter of 2012, the stores occupying the mall will include clothing and accessory stores H&M, Debenhams, American Eagle Outfitters, Victoria’s Secret, Mothercare, Next, and Express; F&B outlets Pinkberry, Potbelly Sandwich Store, Shake Shack, Al Forno, and Starbucks; and lifestyle stores Bath & Body Works, Pottery Barn, Pottery Barn Kids, MAC and Boots Pharmacy, among others.

Mr Doleh said: “This partnership with Alshaya underscores Dalma Mall’s commitment to provide visitors and residents of Abu Dhabi with an unparalleled shopping experience, which brings some of the world’s foremost retail brands under one roof. Alshaya’s portfolio of brands is a strong draw for our visitors, and this is reflected in the extensive retail mix that Dalma Mall offers. This in turn also reiterates the strength of the capital’s retail sector and the appeal of Dalma Mall to the global industry.”

“With the growth in the mall’s store portfolio, Dalma Mall will unveil newer retail concepts enhancing customer experience through some of the region’s and the world’s top retailers,” he added.

Commenting, Mr John Hadden said: “Alshaya is delighted to confirm its partnership with one of the UAE’s most important new malls and we look forward to introducing some exciting retail concepts to Abu Dhabi. We know that our mix of leading international brands will appeal to local shoppers and their presence in the mall will support Dalma Mall’s goal of creating a dynamic retail destination for its visitors.”

With over 60 per cent of its total leasable area of 1.6 million sq feet already leased, Dalma Mall has signed strategic partnerships with major groups such as Landmark Group and Al Futtaim, among others. More than 60 outlets are open already including a large Carrefour Hypermarket, Centrepoint, Home Centre, Fun City, Max, Emax and Matalan as well as a host of specialty stores.

Recording an average month-on-month footfall growth of 35 percent, Dalma Mall is all set to register a surge in visitor turnout with a large number of anchor stores opening later this year including Marks and Spencer, BHS and Toys R Us.

Abu Dhabi’s largest Cineplex – the 14-screen CineRoyal Cinemas – offering over 2,200 seats and unprecedented cine-going experiences, has also opened at the mall, underlining its appeal as a must-see shopping and entertainment destination in the UAE capital.