Alshaya announces franchise partnership with COS

Kuwait, 30 January 2012: M.H. Alshaya, the leading international retail franchise operator, is pleased to announce that it has signed a franchise partnership agreement with COS, Collection of Style. The first COS store will open at The Avenues in Kuwait in Autumn 2012.

Since its launch in London’s Regent Street in March 2007 the brand, which offers high end design and premium quality at an affordable price, has become synonymous for favouring style over fashion.

COS is part of the H&M group sharing the same business concept of ‘fashion and quality at the best price’. COS prices start where H&M’s finish. COS has a wide product range that is divided into a number of different concepts, incorporating fashion essentials, reinvented classics and the latest trends for men and women all created by an in-house design team of designers and buyers. COS currently has 46 stores in nine countries (UK, Germany, Netherlands, Denmark, France, Spain, Belgium, Ireland and Sweden) and currently retails online to an additional 9 European markets.

Marie Honda, Brand Director of COS says: “We are extremely pleased to be opening a COS store in the Middle East and to be working with such an experienced and renowned partner as Alshaya. Their commitment to customer service and local market understanding made them the ideal choice for our first franchise agreement.”

Mohammed Alshaya, Executive Chairman of M.H. Alshaya added: “We are delighted to be opening COS in the Middle East market. COS is an exciting brand that has attracted a loyal customer base looking for great quality, stylish fashion at affordable prices and we are sure it will have similar appeal in this region. We look forward to introducing COS this autumn here in Kuwait.”