H&M Foundation provides $250,000 in emergency relief after Morocco earthquake

17 Sep 2023

Following the recent earthquake that took place in Morocco, the H&M Foundation has extended its support to the Moroccan Red Crescent Society in response to the disaster.

H&M Foundation will support emergency efforts targeting 500,000 people include relief assistance in the form of food, household items, access to clean water, healthcare and emergency medical assistance, and community- based protection activities for unaccompanied and separated children, and other persons with special needs.

"Our thoughts are with those impacted by this terrible disaster. We at H&M Foundation wanted to show our support and solidarity to the people of Morocco with this donation, which will support aid relief efforts of the Red Cross and Red Crescent in Morocco," said Karl-Johan Persson, board member H&M Foundation.

Efforts to support communities in Morocco continue, with the recent announcement of combined support by the Starbucks Foundation and Alshaya Group now reaching $250,000 with the addition of funding for the Planet Water Foundation to provide clean, safe drinking water through the mobilization of two AquaBlock emergency water systems.