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H&M Expands Its Digital Presence as Online Shopping Goes Live in Jordan and Lebanon

11 Nov 2026

H&M, operated by Alshaya Group, is excited to announce two important milestones in the region, with the launch of online shopping in Jordan and the much-anticipated return of H&M to Lebanon. Together, the launches mark an exciting new chapter, bringing H&M closer to customers across both markets and creating more ways for them to discover and shop the latest fashion.

For the first time, customers across Jordan can now shop H&M online through the H&M app or at jo.hm.com, with the latest fashion, quality and inspiration now just a click away. In Lebanon, H&M is delighted to be back, reconnecting with customers through a new shopping experience available exclusively through the H&M app and lb.hm.com.

Across both markets, customers can explore H&M’s latest womenswear, menswear, kidswear and accessories collections, discover seasonal fashion inspiration and enjoy exclusive online offers, all through a seamless and convenient digital shopping experience.

“This is a very exciting moment for H&M as we continue to grow our presence in the region. We are thrilled to introduce online shopping in Jordan for the first time, while also celebrating our return to Lebanon, a market that has always been special to us. Being present in Lebanon again and reconnecting with our customers means a great deal, and together, these two milestones represent an exciting new chapter as we bring H&M closer to even more customers across the region,” says Minu Alexander, Apparel and H&M President at Alshaya Group.

The launches reflect H&M’s continued commitment to creating more accessible, connected and convenient ways for customers to experience the brand. From introducing a new digital shopping destination in Jordan to welcoming customers back to H&M in Lebanon, the brand looks forward to strengthening these connections and making fashion even more accessible across the region.

Company overview 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

Alshaya Group’s portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.

Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.

From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the experiences they want with the brands they love, in the ways they choose - including Starbucks, American Eagle, Footlocker, Victoria’s Secret, H&M, Bath & Body Works, Charlotte Tilbury, Raising Cane’s, Shake Shack, Chipotle, Primark, and Ulta Beauty.