Alshaya Group introduces alo to Kuwait
23 Nov 2022
• Luxury activewear brand opens online and in The Avenues in Kuwait with a 500 sqm space dedicated to spreading mindful movements, inspiring wellness, and creating community
• Partnership with Alshaya will continue brand expansion into Qatar and UAE with new stores and eCommerce sites
Alshaya Group, one of the world’s leading international retail franchise operators, today marked the debut of alo in Kuwait, a renowned premium lifestyle brand, with launching online and opening in The Avenues. The partnership reflects Alshaya’s retail growth strategy that prioritizes guest experience, convenience, and community.
Sprawling across 500 sqm, the in-store experience builds on alo’s global mission to spread mindful movements, inspire wellness, and create community. The store’s widespread layout is expertly curated to bring the latest collections to full display, including high-performance activewear, as well as fashion forward, on-trend leisurewear.
The Los Angeles-based brand aims to elevate luxury athleisure from the studio to the street, with high-quality, ethically made, and environmentally friendly active apparel and wellness products for both men and women.
Speaking about the opening of the brand in Kuwait, alo Yoga Co-Founder and Co-CEO Danny Harris said: “As a brand which supports wellbeing, alo has a strong synergy with the cultured lifestyle enjoyed in the Middle East. We're looking forward to connecting with our community in Kuwait through our website and at our first retail store in The Avenues in Kuwait. The move to enter Kuwait is part of the brand's retail growth strategy, focusing on convenience, guest experience, and community as we introduce alo to our newest markets."
John Hadden, CEO of Alshaya Group, said, " We’re really pleased to open the new store today, partnering with alo Yoga to bring our customers an exceptional experience. The past few years have witnessed a steady growth in customers wanting to shop for athleisure styles, keeping with changing trends towards a healthier lifestyle and fitness-focused fashion and we are looking forward to welcoming Kuwait customers.”
alo’s journey will continue across the region with additional stores and eCommerce sites in Qatar and UAE, set to launch by early 2023.