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Alshaya Group announces strategic partnership to explore bringing Primark to the Middle East
05
Sep
2024
Leading international retail franchise operator Alshaya Group has today announced a strategic partnership with international fashion retailer Primark to explore opportunities to bring its stores to the Middle East.
John Hadden, CEO, Alshaya Group said: "We are incredibly proud to partner with Primark to discuss potential opportunities to bring their stores to the region. For many years, shoppers across the region have asked for Primark and we are looking forward to the start of a successful partnership to help bring their exceptional in-store experience to the GCC.”
Primark, originally founded in Dublin, Ireland, 55 years ago, now operates over 450 stores across 17 markets, offering customers great value essentials and high-quality fashion ranges at affordable and accessible prices for everyone. This includes its extensive selection of licensed partnerships, brand collaborations and in-store experiences.
Company overview
Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world's leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.
Alshaya Group's portfolio extends across MENA, Türkiye and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.
Operating in multiple sectors including Apparel, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.
Fresh, modern and relevant, Alshaya's constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, The Body Shop, M.A.C, Victoria's Secret, Boots, Pottery Barn and KidZania.