Starbucks Saudization Campaign Surpasses Targets

Surge in new Saudi applicants as the chain opens new locations in KSA

Starbucks Saudi Arabia announced today that its efforts in supporting Saudi National Vision 2030 through a Saudization campaign for Starbucks is making significant progress. In less than a year, the campaign has so far managed to increase the percentage of Saudis in the company from 9% to 23%. Through the launch of its microsite, Starbucks across KSA received an estimated 2,000 CVs and conducted over 1,000 screening calls and interviews. The company’s Saudization efforts have grown Starbucks KSA to 155 locations that currently employ 1650 partners. Starbucks KSA is also operating 4 women-only locations and is committed to expanding women locations and partners through both Starbucks campaign initiatives and Alshaya’s Retail Academies. 

Commenting on Starbucks Saudization results, Rana Shaheen, Regional Communications & CSR Manager - Starbucks MENA, states: “We are thrilled by the positive results reflecting our commitment to social impact and change. Our initiatives and partnerships have been successful avenues to not only share our brand values and goals as an employer, but to also attract Saudi youth and nationals that are passionate, enthusiastic and motivated. In line with Saudi National Vision 2030, we are committed to hiring more partners, growing our women-only locations, and continuing to reframe mindsets on service-sector employment.” 

Starbucks Saudization Campaign Surpasses Targets

Starbucks’ progress in employing Saudi nationals stems from support of Saudi National Vision 2030 and the National Development Program, seeking to diversify employment prospects for Saudi nationals and youth, focus on training skills and development, and shift perceptions of service sector employment. Manal Ghazwan, store manager said: "I am proud to be part of this sector for I have developed in many ways and learnt how to manage crisis and handle challenging and unexpected situations with wisdom and courage.” 

Key initiatives in Starbucks Saudization campaign include partnering with Education for Employment (EFE) to conduct workshops that fast-track Saudi youth to service sector careers. Opportunity Café and Pathways to a Job are two additional initiatives that encourage and support young Saudi individuals to undergo training and equip them with the soft skills they need. The workshops support Saudi youth in CV writing, interviewing, understanding employment expectations, and navigating other challenges in the employment process. 

Starbucks Saudization Campaign Surpasses Targets

Starbucks is working towards its goal of 35% Saudization by 2020, and has recently held 18  workshops and seminars in Riyadh, Jeddah and Dammam, attracting over 160 attendees.With over 25,000 stores in over 75 countries, Starbucks all over the world share a commitment to their partners, customers, suppliers, and communities. Interested applicants are encouraged to visit the company’s microsite at www.starbucksforyouthksa.com to learn more.