H&M Garment Collecting Intitiative is now in the Middle East!

H&M first launched its worldwide Garment Collecting initiative in 2013, and has collected over 40,000 tonnes of clothing ever since. Today this initiative is extended for the first time in The Middle East! Customers are invited to bring any unwanted garments and textiles, from any brand and in any condition to H&M. The goal is to increase the amount of garments collected, every year, so that we reach a total collected volume of 25,000 tonnes per year by 2020.

This initiative raises awareness on the importance of garment recycling and H&M wants to close the loop on fashion by giving customers an easy solution to hand in unwanted garments so they can be reused or recycled through H&M’s garment collecting. By doing so, less garments go to landfill. In 2014 H&M also introduced its first ‘Close the Loop’ collection made with recycled textile fibers, marking an important step in closing the loop for fashion.

H&M Close the Loop

H&M's ambition is to work towards a change in the way fashion is made and enjoyed today and to provide fashion and quality at the best price in a sustainable way. Close the Loop is a central commitment of H&M's work towards a sustainable fashion future. The aim is to create a closed loop for textiles, so that unwanted clothes can be reused and recycled to create fresh textile fibers for new products. In turn his will help to save natural resources and ensure that zero garments go to landfill.

Join us in raising awareness and spread the word to help save natural means and guarantee that zero garments go to landfills. Bring garments you no longer want in any condition to H&M, and we'll make sure they get a new life!

For more information on Garment Collecting and Close the Loop, please visit http://about.hm.com/en/sustainability/get-involved/recycle-your-clothes.html