Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisienne who believed in giving women the freedom to dare to be themselves. She chose the name Chloé as an expression of free-spiritedness and femininity. Rejecting the stiff formality of 1950s Haute Couture, Gaby created soft and easily wearable clothes with couture savoir-faire, thus giving rise to ‘luxury prêt-à-porter’. Today, under the creative direction of Natacha Ramsay-Levi, Chloé continues to offer women a naturally feminine wardrobe that merges the know-how of Parisian Couture with youthful attitude.

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