Equinox Group is a high-growth collective of the world’s most influential lifestyle brands, that are disruptive leaders in the convergence of fitness, experiences and community. Its mission is to restlessly seek what is next for maximizing life and boldly grow the lifestyle brands and experiences that define it. Get ready as we bring three unparalleled fitness brands to the region: Equinox Fitness Clubs, SoulCycle and Blink Fitness.
SoulCycle: SoulCycle transformed boutique fitness with the launch of its signature indoor cycling class in New York City in 2006 and has since continued to innovate and grow its community. There are currently more than 95 studios across North America, Canada and the United Kingdom. In addition to offering a one-of-a-kind experience, studios are popular retail destinations, and the brand recently launched its first proprietary apparel collection, Soul by SoulCycle.