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Welcome to Aura. The exciting new loyalty programme from Alshaya. Designed for you. Your lifestyle. Your tastes. Now in UAE, Kuwait and Qatar.
Alshaya's new eGift cards make gift-giving simpler and faster than ever. Pick the perfect card from a variety of options & designs.
Make every occasion special with the Alshaya Gift Card available at your nearest Alshaya store across MENA. Top it up to the value of your choice and enjoy a wonderful retail experience.
Great offers for you, your friends and family Shop Online in our Customer Zone
From the latest fashion, cosmetics and wellbeing to home furnishing, shop your favourite brands online 24/7 and benefit from home delivery. Read more
Too busy to cook? Order from your favourite restaurants and cafes online and enjoy in the comfort of your home Read more
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Recent news
Alshaya Group marks World Cleanup Day with beach cleanup drive
As part of World Cleanup Day, Alshaya offices across the region organized a series of campaigns and activities aimed at improving marine habitats and keeping the coastlines free of trash and waste. The regional initiative attracted volunteers who championed sustainability by cleaning up the beaches and raising awareness on the damaging impact of plastic pollution. The drive resulted in over 8,000 kilograms of solid waste being collected, sorted and removed from the beaches. Elaborating on the drive, Seneca Cottom, Head of Sustainability Alshaya Group said: “We are happy to be part of this commendable activity, doing our bit for the environment. We are amazed at the overwhelming response and participation from our colleagues across the region. We believe that these small efforts can result in a big difference over time, helping us to create a better environment.” As part of their CSR mandate, Alshaya is actively involved in a number of campaigns designed to raise environmental awareness and shed light on the problems and threats to the environment, and work towards the goal of creating a more sustainable future. World Cleanup Day first began in 2008 in Estonia, where fifty-thousand people united to clean up the whole country in just five hours. This inspirational and ambitious initiative gave birth to a global movement that put the needs of the environment first.
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Alo Yoga to debut in Kuwait, Qatar and UAE in partnership with Alshaya Group
US-based premium lifestyle brand Alo Yoga will debut in Kuwait this November in partnership with leading international retail franchise operator Alshaya Group. The partnership includes plans to roll out new stores and eCommerce sites in Kuwait, Qatar, and UAE. Founded in 2007 in Los Angeles by Danny Harris and Marco Degeorge, Alo Yoga is the fastest growing activewear brand, seen on celebrities like Taylor Swift, Gigi Hadid, Kendall Jenner, Hailey Baldwin, and Selena Gomez, to name a few. The move to enter Kuwait, Qatar, and UAE is part of the brand's retail growth strategy. "As a brand which supports wellbeing, Alo has a strong synergy with the cultured lifestyle enjoyed in the Middle East," said Alo Yoga Co-Founder and Co-CEO Danny Harris. "We're looking forward to connecting with our community in Kuwait, Qatar, and UAE, through our website and at our first retail store opening at The Avenues in Kuwait later this year. Our retail expansion model will focus on convenience, guest experience, and community as we introduce Alo to our newest markets." John Hadden, CEO of Alshaya Group, said, "The past few years have witnessed a steady growth in customers wanting to shop for athleisure styles, keeping with changing trends towards a healthier lifestyle and fitness-focused fashion. Alo Yoga is an immensely popular and highly successful lifestyle brand. We are delighted to partner with them to bring our customers an exceptional in-store and online experience." Alongside the opening of the Kuwait store, the brand will also mark its online presence in late 2022, allowing shoppers to purchase apparel and accessories for both men and women. In early 2023, Alshaya plans to open its second and third middle eastern Alo Yoga retail locations in Doha and Dubai.
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H&M (UAE) and Emirates Nature–WWF: A renewed partnership that encourages a more sustainable future
Last year, H&M (UAE) began an ambitious collaboration by joining forces with Emirates Nature–WWF, most specifically on their ‘Rethink Plastic’ initiative. Today we are pleased to announce a renewed partnership with them, for the duration of 2022 specifically on their Rethink Plastic initiative which calls on businesses in the UAE to help reduce plastic pollution by encouraging their consumers and residents to think more about the plastic waste they generate. At H&M we realize we are losing biodiversity at a faster pace than it can restore itself and therefore with this renewed partnership, are supporting efforts to reduce our overall impact on nature and its ecosystems. We have also introduced new shopping bags that are made from 100% recycled paper. “We are delighted to have renewed our annual partnership with Emirates Nature–WWF, and are committed to leading the change for a more sustainable fashion future. As a brand that advocates for conscious shopping, we seek ways to reduce our impact on the climate and encourage customers to join us on the journey. By working with Emirates Nature–WWF, we hope to jointly raise awareness about the impact of consumer waste on the climate and highlight the importance of biodiversity. Sustainability for us is an ever-evolving journey with no end goal, and we are confident we are heading in the right direction and making constant improvements.” – Saleh Alshaya, President – H&M MENA Director General of Emirates Nature–WWF, Laila Mostafa Abdullatif, said of the initiative: “Our corporate partners play a crucial role in the green recovery. Single-use products such as shopping bags has a devastating impact on the UAE’s biodiversity, which in turn affects our food and water security. Corporates have the reach to drive behaviour change at great scale and encouraging customers to single-use products with more intention while also supporting our programmes is a two-fold advance towards a green, sustainable future.” Our partnership with Emirates Nature–WWF started in April 2021, where together we sought to bring about a more sustainable fashion industry by encouraging people to consume less waste. By renewing our partnership, we are aligning our customers with the H&M vision of becoming 100% circular and climate positive by 2040. With H&M’s partnership contributions, Emirates Nature–WWF has successfully achieved its various objectives in 2021 by contributing to the important conservation work by helping to fight the climate crisis and restore the UAE’s vital natural ecosystems. Let’s change fashion.
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Introducing Alshaya
- Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890.
Read more - First established in 1890 in Kuwait, we have a strong history of growth across our markets.
Read more - An unmatched brand portfolio. Discover the brands we operate across Fashion & Footwear, Food, Health & Beauty, Pharmacy, Optics, Home Furnishings, Leisure & Entertainment and Hospitality (coming soon).
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- The passion and commitment of Alshaya people is why our business partners trust us to protect and grow their brands.
Read more - Alshaya’s proven track record of international brand franchising is built on the skills and knowledge of Alshaya's management team.
Read more - We continually invest in our infrastructure to ensure that we can support our customer needs, however and wherever they want to spend with us.
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- We run a range of programmes designed to develop, empower, reward and recognise our people, and to ensure they enjoy a good work life balance.
- Wherever our customers want to connect with us we’re focused on delivering a great experience - in-store, online or a mixture of both.
- As a leading employer in the retail sector, there are many ways we can make a sustainable difference to the communities in which we operate.
Make every occasion special with the Alshaya Card. Top it up to the value of your choice and enjoy your Alshaya experience. Read more
Partnerships bring in new shopping opportunities. Discover a range of partnerships you can enjoy in-store or online. Read more
