Saudi Arabia
United Arab Emirates
Kuwait
Qatar
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Egypt
Lebanon
Jordan
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Welcome to Aura. The exciting new loyalty programme from Alshaya. Designed for you. Your lifestyle. Your tastes. Now in KSA, UAE, Kuwait and Qatar
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Recent news
Alshaya Group is at the forefront of circularity through digital innovation and connected recycling initiatives
Adopting recycling solutions with local partners in the United Arab Emirates for a sustainable future Through a series of recently launched projects, leading international retail franchiser Alshaya Group, is accelerating the shift towards a circular model by being the first in the region to adopt a digital zero-trust process of circular sustainable solutions. The initiative, which was piloted in the UAE, employs technology from a leading digital supplier in collaboration with Dgrade and Al Bayader to convert PET waste generated by Alshaya brands in the Mall of the Emirates into recycled new plastic containers, which are then utilised back by the brands. The brands participating in this pilot are Starbucks, Shake Shack, Pinkberry and P.F Chang’s. Speaking about this pilot programme, Seneca Cottom, Head of Sustainability, Alshaya Group, said: “Through our first initiative, we aim to promote the circular economy and lead the industry towards a more sustainable, responsive and efficient future. Along with our partners, we have reduced Alshaya’s trial outlets’ waste volumes by almost 40% over a two-month trial period, and we see great potential to adopt different means and reduce even more waste thanks to all the insights and learnings we have made throughout this pilot phase.” “We are deeply committed to driving progress towards a sustainable economy across the markets in which we operate and are constantly striving for a sustainable future by collaborating with local partners to develop innovative solutions,” she added. Through the connected recycling initiative, Alshaya aims to establish digital solutions to trace renewable and recycled material flows that will aid in providing increased transparency along the value chain through the adoption of digital trust. This, in turn, will aid in measuring the end-to-end journey of the materials used and drive the change of future packaging to contain recycled content. Partnering with companies that champion circularity, such as Dgrade and Al Bayader allows Alshaya Group to achieve its goals for a circular economy through the implementation of programmes directed to recycling, reuse, reduction of waste, use of raw materials, reduction in water wastage, and many more activities that impact the environment and society we live in.
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Alshaya Group Launches Aura Loyalty Programme in Bahrain
A new loyalty programme that brings a world of personalised rewards, experiences, and benefits to Alshaya customers as they travel across the GCC Alshaya Group (Alshaya), one of the world's leading international franchise operators, has officially launched Aura, its exclusive customer loyalty programme, in Bahrain. The innovative new scheme lets customers redeem points and unlock benefits across a uniquely wide choice of over 70 brands, with points earned both in-store and online. The launch in Bahrain follows the successful launch of the programme in Qatar, Kuwait, UAE and KSA, with the number of members already reaching over 7 million within the course of just 18 months. John Hadden, Chief Executive Officer - Alshaya Group said: “We’re proud and extremely excited to introduce our world-class loyalty programme to customers in Bahrain. Aura is a one-stop incentive designed for our customers to receive exceptional value from the brands they love and is our way of thanking them for their loyalty and letting them know that they are special. ‘With Aura on track to be the biggest loyalty programme in the region, our Aura members in Bahrain can earn and use points when they visit KSA - as well as our other member countries - and of course, those visiting Bahrain can benefit too.” Aura members can earn and redeem points across their favourite brands, access a range of personalised shopping, dining, and lifestyle experiences, and receive priority notification of promotions and sales events across a portfolio that includes H&M, American Eagle, Mothercare, Victoria’s Secret, The Cheesecake Factory, P.F. Chang’s, Shake Shack, Bath & Body Works, Boots, M·A·C, Pottery Barn, and West Elm. Members also get the chance to earn points through the brands' e-commerce sites. Aura membership is open to everyone aged 18 and above. It is free, quick, and easy to join, and members can use the Aura MENA app to track their benefits and access their rewards. Joining is as simple as downloading the app from the App Store or Google Play or registering for Aura in any participating Alshaya store or restaurant. From fashion to beauty, home furnishings to dining, members collect points every time they spend. Points can be used for future purchases or to access experiences such as a personalised gourmet treat, a bespoke shopping experience or a pampering beauty treatment. The more customers shop with Alshaya brands the more benefits they can unlock. With so many brands in the Aura programme, members can enjoy unmatched opportunities to earn points. Aura Hello is the entry point membership and is for holders of 1 to 5,999 tier points Aura Star is for holders of 6,000 to 23,999 tier points. Star members will earn points faster: 1.5 x than Hello Aura VIP, the top tier of Aura, starts with 24,000 tier points, gives access to VIP membership benefits, and earns points even faster: 2 x that of Hello Aura members will be able to earn and redeem rewards wherever they shop across the GCC, as each of these markets is included in the Aura programme.
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H&M Foundation provides $250,000 in emergency relief after Morocco earthquake
Following the recent earthquake that took place in Morocco, the H&M Foundation has extended its support to the Moroccan Red Crescent Society in response to the disaster. H&M Foundation will support emergency efforts targeting 500,000 people include relief assistance in the form of food, household items, access to clean water, healthcare and emergency medical assistance, and community- based protection activities for unaccompanied and separated children, and other persons with special needs. "Our thoughts are with those impacted by this terrible disaster. We at H&M Foundation wanted to show our support and solidarity to the people of Morocco with this donation, which will support aid relief efforts of the Red Cross and Red Crescent in Morocco," said Karl-Johan Persson, board member H&M Foundation. Efforts to support communities in Morocco continue, with the recent announcement of combined support by the Starbucks Foundation and Alshaya Group now reaching $250,000 with the addition of funding for the Planet Water Foundation to provide clean, safe drinking water through the mobilization of two AquaBlock emergency water systems.
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Introducing Alshaya
- Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890.
Read more - First established in 1890 in Kuwait, we have a strong history of growth across our markets.
Read more - An unmatched brand portfolio. Discover the brands we operate across Fashion & Footwear, Food, Health & Beauty, Pharmacy, Optics, Home Furnishings, Leisure & Entertainment and Hospitality (coming soon).
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- The passion and commitment of Alshaya people is why our business partners trust us to protect and grow their brands.
Read more - Alshaya’s proven track record of international brand franchising is built on the skills and knowledge of Alshaya's management team.
Read more - We continually invest in our infrastructure to ensure that we can support our customer needs, however and wherever they want to spend with us.
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- We run a range of programmes designed to develop, empower, reward and recognise our people, and to ensure they enjoy a good work life balance.
- Wherever our customers want to connect with us we’re focused on delivering a great experience - in-store, online or a mixture of both.
- As a leading employer in the retail sector, there are many ways we can make a sustainable difference to the communities in which we operate.
Make every occasion special with the Alshaya Card. Top it up to the value of your choice and enjoy your Alshaya experience. Read more
Partnerships bring in new shopping opportunities. Discover a range of partnerships you can enjoy in-store or online. Read more
