


Alshaya's new eGift cards make gift-giving simpler and faster than ever. Pick the perfect card from a variety of options & designs.



Make every occasion special with the Alshaya Gift Card available at your nearest Alshaya store across MENA. Top it up to the value of your choice and enjoy a wonderful retail experience.



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Alshaya Group transforms gifting experience with the launch of eGift cards
Alshaya's new eGift cards make gift-giving simpler and faster than ever. As customers increasingly go digital when they shop, Alshaya Group, one of the world's leading international franchise operators, has launched a seamless and convenient online gifting experience, perfect for treating family and friends whatever the occasion. eGift cards work exactly like a physical gift card but are purchased online through participating eCommerce sites. Customers can shop for branded eGift cards to the value of their choice, valid in the country of issue, with a choice of card designs including birthdays and anniversaries. The cards can be gifted by SMS or emailed to the lucky recipient who can spend the value in full or spread its use across multiple purchases. They can also use the eGift Card as a digital wallet that they can top up anytime they want. Available in a choice of denominations and valid for a year from the date of issue, eGift cards can be used online and in-store by using the card's QR code at the till point for redemption. Cards can be linked to the customer's online account for quick and easy shopping. Branded eGift cards for Bath & Body Works and Victoria's Secret are available today in Kuwait, KSA and the UAE, with further brands going live shortly including American Eagle, Debenhams, COS, Boots, Foot Locker, H&M, Mothercare, Muji, Pottery Barn, Pottery Barn Kids and West Elm. Customers can access their preferred brand site directly or visit the Customer Zone on Alshaya.com to discover availability. eGift cards are the latest product emerging from Alshaya's Digital Hub which is driving ongoing digital transformation in line with changing consumer shopping habits. Complementing its portfolio of thousands of stores, cafes, restaurants and leisure destinations, Alshaya now has the largest digital footprint in MENA, with over 100 websites and apps and a growing range of new digital solutions including new payment tools and new loyalty programmes. This latest launch of eGift cards reflects Alshaya's commitment to providing personal, relevant and effortless shopping experiences. Commenting Paul Morris, Chief Digital Officer at Alshaya Group said, "Our focus is on meeting the wants and needs of our customers to ensure effortless experiences and serve them in the way that is most natural to them. We want to delight our customers every day, whether they choose to shop in-store, on a mobile device or through a browser. By extending our already popular Gift Cards into a digital format we give customers the option to instantly gift their loved ones and celebrate special occasions."
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Tribe of 6: Sustainable fash-leisure brand launches in Kuwait, KSA and the UAE
Tribe of 6, the new homegrown and sustainable fash-leisure brand designed for those who want threads with a purpose, launches across the GCC this month. Inspired by the six degrees of connections between us all, Tribe of 6 creates fashionable, yet comfortable apparel for those who want to express their individuality while still being part of today’s fashion moment. With sustainability, inclusivity, and community at the core of the brand’s DNA, the fash-leisure brand is on a mission to create a diverse tribe and movement that welcomes everybody, while proving that fashion should not cost the earth. Featuring contemporary silhouettes and vibrant colours, every Tribe of 6 product follows ethical guidelines ensuring industry-leading quality and environmentally responsible practices across the sourcing and manufacturing of fabrics. Homegrown in the GCC, all design and product creation is local to the UAE. Production processes have been put in place that positively impacts the environment, from the fabric and compostable packaging used, to fair working conditions, and a local supply chain. All Tribe of 6 pieces are consciously made with ethically sourced fabric that is recycled, reclaimed or organic. The brand embraces diversity and body positivity by offering a wide range of pieces to choose from, including unisex styles in a broad range of sizes. Shoppers have the freedom to select from a collection that is closest to their personal style. Standing at the crossroads of East and West, Tribe of 6 is the region’s new go-to brand for mindful shoppers who still want to stay stylish. Tribe of 6 is a new fashion player that wants to push the industry towards meaningful change, by bringing all together all walks of life to form a community that celebrates talent, diversity, and inclusivity. The brand aims to showcase not only where we have come from, but where we are going together. We invite you to be part of the tribe. Customers can discover Tribe of 6 at select Foot Locker stores in Kuwait, KSA and the UAE, as well as Harvey Nichols, Kuwait. Also shop Tribe of 6 online at Namshi across all three markets and Tamanna in Kuwait. The collection will be available exclusively at limited-time pop-ups at the below malls: Mall of the Emirates, UAE from April 18 to May 10 The Avenues in Kuwait from April 13 to May 13 Riyadh Park KSA from April 18 to May 12 Red Sea Mall KSA from April 13 to May 12
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Cheekee Munkee: Fun kids’ fashion brand launches in Kuwait, KSA and the UAE
Cheekee Munkee, the new kids' fashion brand, launches this month in the UAE, KSA and Kuwait, bringing a fun new take on playful, comfy, and responsible children's fashion. Created locally for the GCC market, Cheekee Munkee is a uniquely fun children's fashion brand, offering everyday essentials that let kids express themselves, whilst offering great value that parents will love. Cheekee Munkee creates clothing for kids from newborns to 5-year-olds, with playful touches in must-have styles that really capture the essence of childhood. Cheekee Munkee is on a journey to make responsible fashion that is better for kids and the planet. The brand takes pride in offering durable clothing that is both comfortable and safe for little ones. Currently, 50% of the range is produced using sustainably-grown cotton. For its debut Spring/Summer 2022 collection, Cheekee Munkee offers a mix of casual and sleepwear, in trendy motifs and vibrant colours. Elements such as graphic prints and bows add fun details to the look - everything that's needed to be the best-dressed kid on the block! Customers can now discover Cheekee Munkee at selected Debenhams and Mothercare stores in UAE, KSA and Kuwait. The brand will also be available to shop online at Debenhams, Mothercare and Namshi across all three markets, as well as Tamanna in Kuwait.
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Make every occasion special with the Alshaya Card. Top it up to the value of your choice and enjoy your Alshaya experience. Read more

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