Saudi Arabia
United Arab Emirates
Kuwait
Qatar
Bahrain
Egypt
Lebanon
Jordan
Oman
Welcome to Aura. The exciting new loyalty programme from Alshaya. Designed for you. Your lifestyle. Your tastes. Now in Kuwait and Qatar.
Alshaya's new eGift cards make gift-giving simpler and faster than ever. Pick the perfect card from a variety of options & designs.
Make every occasion special with the Alshaya Gift Card available at your nearest Alshaya store across MENA. Top it up to the value of your choice and enjoy a wonderful retail experience.
Great offers for you, your friends and family Shop Online in our Customer Zone
From the latest fashion, cosmetics and wellbeing to home furnishing, shop your favourite brands online 24/7 and benefit from home delivery. Read more
Too busy to cook? Order from your favourite restaurants and cafes online and enjoy in the comfort of your home Read more
Discover some of the world's best loved brands
Recent news
Alshaya Launches Aura loyalty programme in Kuwait
A new loyalty programme that brings a world of personalised rewards, experiences, and benefits to Alshaya customers Alshaya Group, one of the world's leading international franchise operators, has officially launched Aura, its brand-new customer loyalty programme, in its home country Kuwait. The innovative new scheme lets customers redeem points and unlock benefits across a uniquely wide choice of over 70 brands, with points earned in-store and online. Aura members can earn and redeem points across their favourite brands, access a range of personalised shopping, dining, and lifestyle experiences, and receive priority notification of promotions and sales events across a portfolio that includes H&M, American Eagle, Mothercare, Victoria’s Secret, P.F. Chang’s, The Cheesecake Factory, Bath & Body Works, Boots, M·A·C, The Body Shop, Pottery Barn, and West Elm. John Hadden, Chief Executive Officer, Alshaya Group said: “We are incredibly excited to bring our new, world-class loyalty programme to our customers in our home country. Aura is an exciting new way for us to thank them for their loyalty and let them know they are special. “We offer our customers the widest choice of brands and experiences to suit their different preferences. Celebrating our customers’ individuality, and rewarding them, is what Aura is all about. By bringing together Alshaya’s well-loved brands into one programme, we can unlock a personalised world of rewards, experiences and benefits that is unmatched.” Aura membership is open to everyone aged 18 and above. It is free, quick, and easy to join, and members can use the Aura MENA app to track their benefits and access their rewards. Joining is as simple as downloading the app from the App Store or Google Play or registering for Aura in any participating Alshaya store. From fashion to beauty, home furnishings to dining, members collect points every time they spend. Points can be used for future purchases or to access experiences such as a personalised gourmet treat, a bespoke shopping experience or a pampering beauty treatment. For every KD 1 spent, 10 points are earned across all Alshaya stores (excluding Starbucks). The more customers shop with Alshaya brands the more benefits they can unlock. With many brands in the Aura programme, members can enjoy unmatched opportunities to earn points. Aura Hello is the entry point membership and is for holders of 1 to 5,999 tier points Aura Star is for holders of 6,000 to 23,999 tier points. Star members will earn points faster: 1.5 x than Hello Aura VIP, the top tier of Aura, starts with 24,000 tier points, gives access to VIP membership benefits, and earns points even faster: 2 x that of Hello Plans are already underway to launch Aura in markets in the GCC: with the UAE and Saudi Arabia coming soon. Aura members can earn and redeem rewards wherever they shop across the GCC, as each of these markets is included in the Aura programme.
Read more
Alshaya organises blood drive to support world blood donor day
Colleagues from Alshaya Group, the leading international retailer in the Middle East, were pleased to build awareness and donate blood to the Kuwait Central Blood Bank to support World Blood Donor Day. Organised by Alshaya’s local Sport and Social Committee, employees from the Group participated in the campaign which was held at the Kuwait Central Blood Bank in Jabriya, on 2 June 2022 and 9 June 2022. This year, the World Blood Donor Day slogan “Donating blood is an act of solidarity. Join the effort and save lives” aimed to draw attention to the roles that voluntary blood donations play in saving lives and enhancing solidarity within communities. Seneca Cottom, Alshaya Group’s Head of Sustainability and Head of the Alshaya Sport and Social Committee said: “Blood is precious because every minute of every day, someone somewhere needs blood. Our colleagues have all been hugely supportive of this initiative, and we are very proud of their efforts in donating blood and encouraging more people to do the same.” Alshaya Group was grateful for the support of medical and professional staff of the Blood Bank, who helped ensure that the blood donation sessions ran smoothly and efficiently. Thanks to the volunteers, the Central Blood Bank collected units of blood that will be used for a variety of critical purposes, including trauma and burn treatment and the treatment of cancer, sickle cell, and other chronic diseases. Kuwait’s Central Blood Bank is open every day. Click on https://btas-kw.org/ for more details.
Read more
Talented Chefs from Alshaya Restaurants Win Big at HORECA 2022
Talented chefs from Alshaya restaurants played a prominent role as they demonstrated their culinary expertise at this year's Hotel, Restaurant and Catering Awards (HORECA) - Kuwait's leading food and beverage competition. 14 awards were won by a team of 24 chefs who joined hundreds of fellow hospitality professionals in showcasing their talents in a range of live competitions covering the hospitality, catering, and food industry sectors. Alshaya chefs from Asha's, Amiti Noura and Alshaya's culinary team competed and won three gold, four silver, and six bronze as well as the best hygiene in various categories including Asian cuisine, Kuwaiti traditional dish, pasta, mystery basket, and burger making competitions. The chefs cooked up award-winning dishes that have not just won the hearts of customers, but also the hearts of judges at HORECA. "Congratulations to all our chefs who have performed so well this year. In iconic competitions such as Horeca, we seek to ensure displaying the best form of talent and hard work in what we do. We believe in our chefs' culinary skills, and we are very proud of this outstanding achievement, these awards only prove we have been doing it right." said Frank Bordini, Head of Culinary at Alshaya Group. Speaking about his success, Chef Ram Bahadur Sunar, Alshaya Culinary Team said, "Being given the opportunity by Alshaya Group to participate in HORECA keeps me motivated and enthusiastic and further helps me develop my career and culinary journey. I always enjoy participating in HORECA - it pushes me to the next level creatively - hopefully inspiring others to follow the same." Participants from Kuwait and other countries took part in this year's exhibition, competing in 27 categories that were judged by experts and heads of chef unions from a number of European, Arab and Asian countries.
Read moreSocial feed
Introducing Alshaya
- Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890.
Read more - First established in 1890 in Kuwait, we have a strong history of growth across our markets.
Read more - An unmatched brand portfolio. Discover the brands we operate across Fashion & Footwear, Food, Health & Beauty, Pharmacy, Optics, Home Furnishings, Leisure & Entertainment and Hospitality (coming soon).
Read more
- The passion and commitment of Alshaya people is why our business partners trust us to protect and grow their brands.
Read more - Alshaya’s proven track record of international brand franchising is built on the skills and knowledge of Alshaya's management team.
Read more - We continually invest in our infrastructure to ensure that we can support our customer needs, however and wherever they want to spend with us.
Read more
- We run a range of programmes designed to develop, empower, reward and recognise our people, and to ensure they enjoy a good work life balance.
- Wherever our customers want to connect with us we’re focused on delivering a great experience - in-store, online or a mixture of both.
- As a leading employer in the retail sector, there are many ways we can make a sustainable difference to the communities in which we operate.
Make every occasion special with the Alshaya Card. Top it up to the value of your choice and enjoy your Alshaya experience. Read more
Partnerships bring in new shopping opportunities. Discover a range of partnerships you can enjoy in-store or online. Read more
