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Make every occasion special with the Alshaya Gift Card available at your nearest Alshaya store across MENA. Top it up to the value of your choice and enjoy a wonderful retail experience.
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Recent news
Alshaya Group and TikTok in world-first 'brand camp'
Alshaya Group, one of the world's leading international franchise operators and TikTok, the leading destination for short-form videos, have joined forces to conduct a uniquely and exclusive virtual 'brand camp' for Alshaya's marketing community.The camp was designed to help Alshaya marketers explore new ways to effectively engage with its customers. TikTok, with its authentic and community driven approach, challenges traditional marketing thinking and offers new ways for companies to connect and develop meaningful customer relationships. Alshaya, has become TikTok's regional partner, helping it to develop practical training content for TikTok's dedicated online learning platform, 'The Hive', while supporting Alshaya's goal of continuously developing the brand building and digital marketing capabilities of its marketing community.The Hive focuses on how companies can benefit from using TikTok's creativity and authenticity to challenge traditional, closed perceptions of marketing. The objective of the brand camp collaboration was to show how a meaningful two-way dialogue can be developed with customers who are part of the TikTok community.The Alshaya Group/TikTok virtual brand camp, took place last week and used a combination of pre-recorded video sessions on The Hive, Teams and Zoom Intro sessions, and on-line workshops. The camp brought together brands and marketing representatives from across all of Alshaya Group's customer facing divisions, with tailored sessions covering Alshaya Group's unique range of Apparel, hospitality, and wellness brands. Over 300 members of Alshaya's marketing community and divisional business leadership attended the brand camp from across Alshaya's MENA and European operating markets.Paul Morris, Chief Digital Officer, Alshaya Group said: "Our customer today is digital first and we constantly explore innovative new ways to connect with them. We have already built a strong relationship with TikTok, working with them to deliver some very successful brand campaigns. We were very pleased to expand that know-how to a wider audience through a series of digital events that brought all our teams together in one interactive space.""Our partnership with TikTok is mutually beneficial. Our teams have been able to learn a lot about how TikTok can benefit ourselves and our customers, and TikTok has been able to gain fresh, practical insight into how its platform can relate to customers across multiple retail sectors."Aref Yehia, Head of Retail and E-Commerce, TikTok Global Business solutions, METAP said:"At TikTok, we aim to encourage brands to unleash their creativity and engage with their customers in real and authentic ways that they can't do anywhere else to drive best in class returns. Marketers are essential to our ecosystem and our mission is to help them optimize our community commerce solutions to maximize their campaigns' potential and drive conversion. We are thrilled to partner with a renowned omnichannel retail group such as Alshaya for our first-ever Brand Camp. The aim of this first-of-its-kind, virtual camp is to rip up the traditional marketing playbook and inspire creative connections with our highly engaged communities, while also gaining fresh insights and first-hand feedback from the experience. We can't wait to see the brilliant campaigns that the Alshaya brands will be bringing to life on our platform."
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Alshaya Group Employees celebrate Saudi Arabia National Day
Alshaya Group was very proud to have the opportunity to celebrate Saudi Arabia's National Day with its employees across the country. Last week, each of Alshaya's regional offices in Dammam, Jeddah and Riyadh, developed an entertainment programme for the day, so that employees could enjoy celebrating National Day in style.In each office, teams enjoyed traditional Arabic hospitality, catering and gifts all reflecting KSA's 91st National Day theme. In Alshaya's Jeddah and Riyadh offices, a traditional Saudi folklore dance show entertained employees throughout the day.Faisal Alshaya, General Manager, KSA said: "Joining the celebrations for Saudi National Day is a tradition for Alshaya Group that we are proud to take part in. The retail sector is a major contributor to the Saudi economy, and Alshaya Group, which is one of region's leading retailers, employs over 11,500 people across nearly 1,000 stores, distribution centres and offices in the Kingdom. As a company we have a long-term commitment to investing in Saudi Arabia and we are continuing to expand our business across the kingdom, bringing customers an exciting choice of retail brands, coffee shops, restaurants, and leisure experiences.""We have successfully contributed to Saudi nationalisation over many years and we are especially committed to investing in and growing the skills and knowledge of our Saudi management and employee base, ensuring there is a broad range of career and training opportunities for talented Saudis who want to develop their careers in the retail industry. We know that the investments we make now will benefit the company and its development in the future.""Alshaya Group has proud retail history in Saudi Arabia going back nearly 40 years, which has given us a firm foundation to continue the growth and development of our Saudi employees. The occasion of National Day is a time to celebrate and look forward to continuing this strong business record and supporting Saudi Arabia and its achievement of Vision 2030."
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Alshaya Group carries out beach cleanup drive to mark World Cleanup Day
US Ambassador to Kuwait Alina L Romanowski joined the volunteers to clean up a bit of Kuwait's coastlineAs part of the World Cleanup Day, Alshaya offices across the region teamed up for a beach clean-up to improve marine habitats and keep the coastlines free of rubbish. In Kuwait, US Ambassador to Kuwait Alina L Romanowski joined Saleh Alshaya and the team from Alshaya stores to clean up Dasman Beach.As an ambitious global environmental initiative, Alshaya Group participated in the World Cleanup Day by organizing campaigns and activities to clean seacoasts and beaches across the region. These campaigns aim to raise environmental awareness and the need to preserve seacoasts and beaches, and to shed light on the problems and threats to the environment, thus contributing to maintaining its ecological balance and ensuring its biodiversity.
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Introducing Alshaya
- Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890.
Read more - First established in 1890 in Kuwait, we have a strong history of growth across our markets.
Read more - An unmatched brand portfolio. Discover the brands we operate across Fashion & Footwear, Food, Health & Beauty, Pharmacy, Optics, Home Furnishings, Leisure & Entertainment and Hospitality (coming soon).
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- The passion and commitment of Alshaya people is why our business partners trust us to protect and grow their brands.
Read more - Alshaya’s proven track record of international brand franchising is built on the skills and knowledge of Alshaya's management team.
Read more - We continually invest in our infrastructure to ensure that we can support our customer needs, however and wherever they want to spend with us.
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- We run a range of programmes designed to develop, empower, reward and recognise our people, and to ensure they enjoy a good work life balance.
- Wherever our customers want to connect with us we’re focused on delivering a great experience - in-store, online or a mixture of both.
- As a leading employer in the retail sector, there are many ways we can make a sustainable difference to the communities in which we operate.
Make every occasion special with the Alshaya Card. Top it up to the value of your choice and enjoy your Alshaya experience. Read more
