


Alshaya's new eGift cards make gift-giving simpler and faster than ever. Pick the perfect card from a variety of options & designs.



Make every occasion special with the Alshaya Gift Card available at your nearest Alshaya store across MENA. Top it up to the value of your choice and enjoy a wonderful retail experience.



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Alshaya organises blood drive to support world blood donor day
Colleagues from Alshaya Group, the leading international retailer in the Middle East, were pleased to build awareness and donate blood to the Kuwait Central Blood Bank to support World Blood Donor Day. Organised by Alshaya’s local Sport and Social Committee, employees from the Group participated in the campaign which was held at the Kuwait Central Blood Bank in Jabriya, on 2 June 2022 and 9 June 2022. This year, the World Blood Donor Day slogan “Donating blood is an act of solidarity. Join the effort and save lives” aimed to draw attention to the roles that voluntary blood donations play in saving lives and enhancing solidarity within communities. Seneca Cottom, Alshaya Group’s Head of Sustainability and Head of the Alshaya Sport and Social Committee said: “Blood is precious because every minute of every day, someone somewhere needs blood. Our colleagues have all been hugely supportive of this initiative, and we are very proud of their efforts in donating blood and encouraging more people to do the same.” Alshaya Group was grateful for the support of medical and professional staff of the Blood Bank, who helped ensure that the blood donation sessions ran smoothly and efficiently. Thanks to the volunteers, the Central Blood Bank collected units of blood that will be used for a variety of critical purposes, including trauma and burn treatment and the treatment of cancer, sickle cell, and other chronic diseases. Kuwait’s Central Blood Bank is open every day. Click on https://btas-kw.org/ for more details.
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Talented Chefs from Alshaya Restaurants Win Big at HORECA 2022
Talented chefs from Alshaya restaurants played a prominent role as they demonstrated their culinary expertise at this year's Hotel, Restaurant and Catering Awards (HORECA) - Kuwait's leading food and beverage competition. 14 awards were won by a team of 24 chefs who joined hundreds of fellow hospitality professionals in showcasing their talents in a range of live competitions covering the hospitality, catering, and food industry sectors. Alshaya chefs from Asha's, Amiti Noura and Alshaya's culinary team competed and won three gold, four silver, and six bronze as well as the best hygiene in various categories including Asian cuisine, Kuwaiti traditional dish, pasta, mystery basket, and burger making competitions. The chefs cooked up award-winning dishes that have not just won the hearts of customers, but also the hearts of judges at HORECA. "Congratulations to all our chefs who have performed so well this year. In iconic competitions such as Horeca, we seek to ensure displaying the best form of talent and hard work in what we do. We believe in our chefs' culinary skills, and we are very proud of this outstanding achievement, these awards only prove we have been doing it right." said Frank Bordini, Head of Culinary at Alshaya Group. Speaking about his success, Chef Ram Bahadur Sunar, Alshaya Culinary Team said, "Being given the opportunity by Alshaya Group to participate in HORECA keeps me motivated and enthusiastic and further helps me develop my career and culinary journey. I always enjoy participating in HORECA - it pushes me to the next level creatively - hopefully inspiring others to follow the same." Participants from Kuwait and other countries took part in this year's exhibition, competing in 27 categories that were judged by experts and heads of chef unions from a number of European, Arab and Asian countries.
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Alshaya Group transforms gifting experience with the launch of eGift cards
Alshaya's new eGift cards make gift-giving simpler and faster than ever. As customers increasingly go digital when they shop, Alshaya Group, one of the world's leading international franchise operators, has launched a seamless and convenient online gifting experience, perfect for treating family and friends whatever the occasion. eGift cards work exactly like a physical gift card but are purchased online through participating eCommerce sites. Customers can shop for branded eGift cards to the value of their choice, valid in the country of issue, with a choice of card designs including birthdays and anniversaries. The cards can be gifted by SMS or emailed to the lucky recipient who can spend the value in full or spread its use across multiple purchases. They can also use the eGift Card as a digital wallet that they can top up anytime they want. Available in a choice of denominations and valid for a year from the date of issue, eGift cards can be used online and in-store by using the card's QR code at the till point for redemption. Cards can be linked to the customer's online account for quick and easy shopping. Branded eGift cards for Bath & Body Works and Victoria's Secret are available today in Kuwait, KSA and the UAE, with further brands going live shortly including American Eagle, Debenhams, COS, Boots, Foot Locker, H&M, Mothercare, Muji, Pottery Barn, Pottery Barn Kids and West Elm. Customers can access their preferred brand site directly or visit the Customer Zone on Alshaya.com to discover availability. eGift cards are the latest product emerging from Alshaya's Digital Hub which is driving ongoing digital transformation in line with changing consumer shopping habits. Complementing its portfolio of thousands of stores, cafes, restaurants and leisure destinations, Alshaya now has the largest digital footprint in MENA, with over 100 websites and apps and a growing range of new digital solutions including new payment tools and new loyalty programmes. This latest launch of eGift cards reflects Alshaya's commitment to providing personal, relevant and effortless shopping experiences. Commenting Paul Morris, Chief Digital Officer at Alshaya Group said, "Our focus is on meeting the wants and needs of our customers to ensure effortless experiences and serve them in the way that is most natural to them. We want to delight our customers every day, whether they choose to shop in-store, on a mobile device or through a browser. By extending our already popular Gift Cards into a digital format we give customers the option to instantly gift their loved ones and celebrate special occasions."
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Make every occasion special with the Alshaya Card. Top it up to the value of your choice and enjoy your Alshaya experience. Read more

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