H&M Unveils Its Redesigned Store at The Avenues Kuwait

H&M, operated by Alshaya Group announced the reopening of its store at Grand Avenue – The Avenues, following a full-scale refurbishment. The revitalized space offers enhanced customer experience, designed to inspire and engage through a fresh, modern concept. 

Celebrations took place with an exclusive pre-access event on October 21, where guests were treated to a preview of the Lorena Saravia H&M collection. The event also featured influencer activations and giveaways that captured the refreshed energy of the store. 

H&M welcomed customers officially on October 22 and as part of the new concept, customers can now enjoy innovative features such as immersive fitting rooms and self-checkout stations, designed to streamline and personalize the shopping journey. These additions reflect H&M’s focus on blending technology with fashion to create seamless, engaging retail experiences. 

Customers can also explore a curated selection of Korean beauty brands as well as local brands, including Hanan Dashti and Twinz Fragrances, available alongside H&M Beauty. This expanded assortment introduces a broader range of skincare, cosmetics, and fragrance options—enriching the overall fashion and beauty experience. Complementing this, the store features distinct concept areas for Women, Men, Divided, Move and Beauty, each designed to reflect the latest trends and seasonal collections.  

“The re-opening of the store in Grand Avenue - The Avenues, shows our continuous commitment of offering an elevated shopping experience with world-class design to customers in Kuwait, emphasizing our longstanding collaboration with Alshaya Group" said Sam Miller, Head of Franchise H&M. 

“The reopening of our Grand Avenue store marks a new chapter in how we connect with our customers. From curated collections to immersive store design, every detail has been reimagined to reflect the evolving tastes and expectations of our shoppers. This is more than a store; it’s a destination for fashion-forward experiences.” said Minu Alexander, President of H&M MENA at Alshaya Group. 

This reopening is part of a wider regional branding moment. In November, H&M will unveil new flagship experiences at both Dubai Mall and Mall of the Emirates, showcasing bold new store concepts to the UAE that highlight elevated fashion, beauty, and immersive customer engagement.