The Middle East Gets Its First NYX Professional Makeup Boutique

Celebrating the NYX Professional Makeup culture of experimentation, fun and bold pigments in the heart of the UAE

L’Oréal Middle East, in partnership with M.H. Alshaya Co., opened the first NYX Professional Makeup boutique to the Middle East, just in time for the Eid holidays. The boutique store, located in Abu Dhabi’s Al Wahda Mall, is set to offer the region’s makeup lovers around 2,000 affordable professional makeup products, in a vast range of colors and shades.

The store celebrates the bold experimental fashion and digital-first approach that is a hallmark of the NYX Professional Makeup brand. The space combines digital technology with an educative environment for makeup fans through interactive stations for tutorials, look books and, inspiration from their favorite stars.

NYX Professional Makeup Boutique

“A unique professional range continuously infused with bold trendy collections and a brave digital community are hallmarks of NYX Professional Makeup. Our accessible price meets the appetite of makeup lovers who aren’t satisfied with conventional ideas. Our millennial audience is made of digitally-forward makeup enthusiasts who are always looking for new inspiration online. They want to express themselves and constantly try out new looks. We’re giving them the tools to experiment, and are creating a space where they can learn, engage and have fun,” said Thierry Houssin, Managing Director of L’Oreal Middle East.

The new boutique reflects the community spirit of the NYX Professional Makeup story. The makeup brand started in 1999, and quickly became an underground phenomenon favored by makeup artists, professionals, and people wanting an innovative palette to experiment with. NYX Professional Makeup’s reputation grew through word of mouth till it exploded onto the international scene. Today, the brand is available at thousands of retailers in over 70 countries. From carefully blended tones to deliciously bright contrasts, the NYX Professional Makeup offers a palette of classic, seasonal and on-trend cosmetics.

“The NYX Professional Makeup community is often self-taught, and inspired by stars and other professionals. We’ve created a location where this inspiration can continue. The NYX Professional Makeup store encourages everyday artistry and experimentation by putting techniques and tools directly into the hands of shoppers, and supporting them with new digital technology features,” adds Houssin.

NYX Professional Makeup Boutique

“We’re extremely excited about the opening of the first NYX boutique store in the Middle East. We’re committed to offering our shoppers across the region the widest choice of shopping and dining options, and we know the NYX brand is going to be hugely popular with our beauty-savvy customers,” said Daniel Ritchie, Vice President of Premium Cosmetics at M.H. Alshaya Co.

The launch festivities for the Al Wahda Mall store will be punctuated by a line-up of surprises, activities and meet and greets with top Arab celebrities, fashion influencers and makeup artists from around the region.


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H&M Garment Collecting Intitiative is now in the Middle East!

H&M first launched its worldwide Garment Collecting initiative in 2013, and has collected over 40,000 tonnes of clothing ever since. Today this initiative is extended for the first time in The Middle East! Customers are invited to bring any unwanted garments and textiles, from any brand and in any condition to H&M. The goal is to increase the amount of garments collected, every year, so that we reach a total collected volume of 25,000 tonnes per year by 2020.

This initiative raises awareness on the importance of garment recycling and H&M wants to close the loop on fashion by giving customers an easy solution to hand in unwanted garments so they can be reused or recycled through H&M’s garment collecting. By doing so, less garments go to landfill. In 2014 H&M also introduced its first ‘Close the Loop’ collection made with recycled textile fibers, marking an important step in closing the loop for fashion.

H&M Close the Loop

H&M's ambition is to work towards a change in the way fashion is made and enjoyed today and to provide fashion and quality at the best price in a sustainable way. Close the Loop is a central commitment of H&M's work towards a sustainable fashion future. The aim is to create a closed loop for textiles, so that unwanted clothes can be reused and recycled to create fresh textile fibers for new products. In turn his will help to save natural resources and ensure that zero garments go to landfill.

Join us in raising awareness and spread the word to help save natural means and guarantee that zero garments go to landfills. Bring garments you no longer want in any condition to H&M, and we'll make sure they get a new life!

For more information on Garment Collecting and Close the Loop, please visit[...]

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Charlotte Tilbury launches in the Middle East

Charlotte Tilbury launches her award-winning makeup revolution in the Middle East starting with opening her largest store in the world. 

Charlotte Tilbury, the world's number one makeup artist, is taking the next momentous step by bringing her revolutionary makeup, skincare and scent brand to the Middle East with three stand-alone stores, and her first ever stand-alone Beauty Wonderland outside of the UK. Starting in September 2017, the magic will begin at The Avenues, Kuwait with an epic 240 sq. m., two-storey store – the largest in the world, followed by Doha Festival City in October and then The Dubai Mall in early 2018. Charlotte Tilbury will be operated in the Middle East by M.H. Alshaya Co.

Each store will incorporate the latest cutting-edge digital innovations with the signature, sumptuous Old Hollywood-inspired interiors which have become synonymous with the brand.

Charlotte Tilbury 10 Looks

In amongst the deep, night crimson velvet sofas, ornate, rose-gold art-deco light fittings and old Hollywood-style vanity tables, you'll find a first-of-its-kind, ground-breaking Magic Mirror that magically morphs your face to Charlotte's 10 iconic looks in seconds. Whether you are 18 or 80, Charlotte has the right tools, tricks and expert tips to make you look and feel your most beautiful in this space, to make you dream and make your beauty dreams come true.

At the heart of the brand is the 10 Looks makeup wardrobe. One woman, 10 looks – like a wardrobe of little black dresses, these color-curated, off-the-peg, ready-to-wear makeup looks show women how to match the right eyes, cheeks and lips as put together by Charlotte. Unique to the range, women can choose by personality, lifestyle & preference. To celebrate the launch, Charlotte has unveiled a new campaign of the 10 looks featuring digital influencer and model Cindy Kimberly.


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Spanish fashion brand El Ganso to make Middle East debut

Founded in Madrid. Made in Europe. Now, Spanish fashion brand El Ganso is all set to make its Middle East debut with the opening of its first store at The Avenues in Kuwait in partnership with retail franchise operator M.H. Alshaya Co.

Established in 2004 in the heart of Madrid, El Ganso offers fun and elegant clothing for individuals with class, who are in search of a unique style. The originality of the brand's design is characterised by its use of distinctive details, which have become a hallmark.

El Ganso makes Middle East debut

Over the years, El Ganso has become a leading Spanish brand both locally and internationally. The El Ganso style is a cosmopolitan look, with colours and ranges from preppy American looks to the more alternative Berlin style, and not forgetting a touch of English elegance. Every collection is designed and manufactured 100% in Europe from local raw materials, using new fabrics and yarns from quality Italian houses such as Subalpino.

As the official designer for Spanish airline Iberia Express, El Ganso has designed a set of uniforms for flight personnel reflecting both brands unique approach to comfort and versatility in business and lifestyle.

El Ganso makes Middle East debut

Co-founder and CEO Alvaro Cebrian said he is "very excited" about the brand's expansion into the Middle East market.

"We are delighted to be introducing El Ganso into Kuwait and the wider region. The brand's design ethos is rooted in on our experiences of global culture and we are sure its hallmarks of confident colour, quality and innovative detail will appeal to fashion-forward consumers in this region. We look forward to welcoming customers to our store." 

Kuwait will soon be part of the El Ganso global story, joining 190 stores in 11 countries, including cities like London, Paris, Milan, Madrid, Amsterdam, Berlin and Lisbon. The new El Ganso store will stock collections for both men and women, boasting styles and designs that reflect the individuality of non-conformists, who are in search of unique attire with a clear focus on design, quality, innovation and attention to detail.[...]

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H&M Limited Edition: Beauty and Elegance!

H&M brings you its Limited Edition collection to prepare you for the special occasions! The Limited Edition collection by H&M is designed to inspire your personal take on fashion. It's fresh, elegant, feminine, lighthearted and carefree! Mixing and matching the key pieces of the collection will get you looking relaxed, stylish and laid back. Today's modern woman will look extra chic in any event weather it's a morning, evening or night outing. The collection will hit selected across the Middle East on 17 August, 2017. 

The collection is all about elegance and effortless beauty that's relatable and ultra-feminine with a positive and uplifting energy! It's an invitation for women to create fashion statements by wearing what they love and what represents their personality, look beautiful, and feel comfortable at all times.

H&M Limited Edition Collection

The Limited Edition collection focuses on its beautiful and detailed kaftans, kimono's, flowy trousers a-lined pleaded skirts and detailed tops in a beautiful desert sunset color palette of shades of pinks, yellows, whites, beiges and silver!

H&M Limited Edition consists of twenty-three pieces and can be styled in multiplied ways to match all your fashion needs for the season. The pieces in this collection come in colors that will present you in a cheerful and vivacious look.

HM Limited Edition 03

Make H&M your destination for the most stylish fashion this season by discovering the latest trends with the Limited Edition collection that will inspire you to stay natural and effortlessly beautiful![...]

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Students with Disabilities Get a Taste of the Retail World

"Thank you, Alshaya, for the amazing opportunity! Please don't stop supporting us!" With these words, 22 Kuwaiti students with disabilities this week celebrated the completion of successful internship programmes with retail franchise operator M.H. Alshaya Co. and its brands.

Now in its eighth year, the internship is a collaboration between Alshaya and Kuwait's Society for the Guardians of the Disabled (KSGD) that helps students with disabilities to gain the required skills and confidence to operate in a work environment.

KSGD Graduation 2017

Andrew Stott Regional Learning and Development Manager said "This year's students have made an incredible contribution serving our customers and understanding what it means to 'Be Alshaya'. We look forward to welcoming them back as customers and potential team members."

For over four weeks, the students worked part-time and received supervised retail training at several branches of Starbucks, Debenhams and Mothercare.

At a closing ceremony at The Avenues this week, certificates were presented by KSGD Chairwoman Rehab Boresili; the Honorary Chairperson of the Kuwait Sport Club for the Physically Disabled, Sheikha Sheikha Al-Sabah; the General Manager of the Public Authority of the Disabled, Dr Shafeka Al-Awadhi; in addition to representatives from Alshaya.

"This internship programme has helped our students gain a different perspective to their futures and careers," said Mrs. Huda Alkhaledi, General Supervisor at KSGD. "We're deeply grateful for Alshaya's continued support." 

KSGD Graduation 2017

Alshaya's partnership with the KSGD internship programme began in 2010, initially offering candidates part-time work experience in Starbucks branches across the country. Alshaya's partnership with KSGD is part of its wider commitment to the community to develop the skills and talents of young Kuwaitis and providing them with an equal chance to learn and develop.

For more information about future summer programmes and other training and career opportunities at Alshaya, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..[...]

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Kuwaiti Students Celebrate Successful Summer Internship

Armed with hands-on experience of the world of retail, nearly 160 Kuwaiti high school and university students are celebrating their graduation from retail franchise operator Alshaya's popular Summer Internship programme.

Run in partnership with Kuwait's Manpower and Government Restructuring Programme (MGRP), the Internship gave the Kuwaiti students the chance to work in one of Alshaya's stores, cafes or restaurants for a month, offering a valuable hands-on learning and development experience for students who want to explore a career in retail.

MGRP 2017 Graduation

During their four weeks at the stores, interns were given the opportunity to discover the work culture, take on responsibilities, get invaluable work experience and benefit from training and development received.

Speaking at the graduation ceremony at MGRP's head office this week, Mr Tareq Alkandari, Head of the MGRP's Students Summer Programme, said Alshaya's ongoing support for the programme had given students better insight into their future plans and careers.

"It's important that graduates not only have strong academic knowledge, but have practical workplace skills as well. The Summer Internship instils a sense of responsibility and allows our interns to apply theoretical and academic concepts working with experienced operators in Alshaya stores," said Mr Alkandari. 

MGRG 2017 Graduation

Andrew Stotter-Brooks, Regional Learning and Development Manager at Alshaya, said the company's focus on youth development, creating opportunities and nationalisation was an important part of its broader corporate responsibility programme. "At Alshaya, we are strongly committed to recruit and develop an amazing Kuwaiti workforce in the country. The Summer Internship is an integral part of the company's commitment to providing career opportunities and jobs in the retail industry for Kuwaiti nationals."

During their internship, students worked with some of the 80 international brands operated by Alshaya, including Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, Bath & Body Works, Jack Wills and KidZania. They were introduced to the essentials of successfully running and managing store operations and received coaching in sales, promotions, customer service, merchandising and stock management. 

For more information about future summer programmes and other training and career opportunities at Alshaya, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..[...]

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Alshaya partners with Chef Johnny Di Francesco to launch 400 Gradi in the Middle East

International retail franchise operator M.H. Alshaya Co. has announced a franchise partnership with award-winning Australian chef Johnny Di Francesco to bring the 400 Gradi Italian restaurant brand to the Middle East this year – its first expansion outside Australia.

400 Gradi, a Naples-inspired Italian restaurant, is the creation of chef Johnny Di Francesco, the first Australian ever trained in Naples to the Associazione Verace (AVPN) and President of AVPN Australia. It offers a wide variety of deliciously handcrafted Italian cuisine, using the finest Italian ingredients to give guests the most complete Neapolitan experience outside of Naples.

400 Gradi Coming to Kuwait

In 2014, Chef Di Francesco was named the 'world's best pizza maker' during the World Championships in Italy for his authentic Napoletana-style pizza, which is cooked for only 90 seconds at a temperature of 400 degrees hence the name 400 Gradi.

Along with this Napoletana-style pizza, the restaurants offer an array of freshly cooked traditional Italian dishes including its famous handmade gnocchi, succulent lamb and pistachio cutlets, traditional artisan Italian gelato and delicious desserts.

400 Gradi Coming to Kuwait

Commenting on the new partnership, Chef Di Francesco said: "This is a groundbreaking milestone for the Gradi Group. Expanding to the Middle East is an exciting step forward, especially through Alshaya, who are a pioneer in franchising international brands. We are delighted with this partnership and we look forward to presenting guests with the best pizza in the world, and great Italian food, at the official debut of 400 Gradi."

Mohammed Alshaya, Executive Chairman of M.H. Alshaya Co., said: "We're constantly looking for ways to bring authentic and diverse dining experiences to our customers in the Middle East. 400 Gradi offers a complete Neapolitan experience, and we believe that it will be an exciting addition to the regional dining scene. We look forward to a successful partnership together."[...]

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El Ganso


Established in 2004 with the opening of a unique store in the very heart of Madrid, El Ganso offers fun and elegant clothing for non-conformists in search of a different style. The originality of our designs are easily recognised in our penchant for distinctive detail. The El Ganso style is a cosmopolitan look tinged with Spanish colours and ranges, from preppy American looks to the more alternative Berlin style, with a touch of English elegance. Every collection is designed and manufactured 100% within Europe from local raw materials, in line with our focus on design, quality, innovation and attention to detail. Kuwait is now a part of the El Ganso global story joining stores in Paris, Milan, London, Lisbon, Amsterdam and Berlin.

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Blaze Fast-Fire'd Pizza announces agreement with Alshaya

Blaze Fast-Fire'd Pizza, the United States' leading fast-casual artisanal pizza chain, has announced an exclusive development agreement with Kuwait-based retail franchise operator M.H. Alshaya Co. to build and operate multiple Blaze Pizza restaurants across the Middle East and Northern Africa.

Blaze Pizza Kuwait

The agreement provides for the development of 100 restaurants in 11 countries, including the United Arab Emirates, Kuwait, Saudi Arabia, Lebanon, Egypt, and Morocco, with the first five restaurants scheduled to open in Kuwait and the UAE in 2018. The partnership with Alshaya marks the first expansion of Blaze Pizza outside of North America and represents the largest development deal in the brand's history.

"There is really only one 'best way' to take your brand overseas and that is to partner with Alshaya," said Rick Wetzel, co-founder of Blaze Pizza. "For some time, we've been receiving requests to bring our brand to the Middle East. Now that we've partnered with Alshaya, we're happy to say that we will be there soon."

Blaze Pizza Kuwait

The build-your-own pizza chain, known for its chef-driven recipes and casually hip restaurants, recently opened its milestone 200th restaurant and has agreements in place to open more than 400 additional locations across the US, Canada, the Middle East and Northern Africa. The agreement with Alshaya includes the development of both traditional and delivery-only formats.

"Blaze Pizza is a very exciting and disruptive brand that fits nicely into our restaurant portfolio alongside Starbucks and Shake Shack," said Mohammed Alshaya, Executive Chairman of M.H. Alshaya Co. "With its simple approach to fast, authentic, customizable pizza, we see a tremendous opportunity to build Blaze into the dominant pizza brand in the Middle East and throughout the region."[...]

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