H&M reveals their designer collaboration with MOSCHINO through Instagram LIVE

An Instagram live call from Gigi Hadid to her friend Jeremy Scott revealed: H&M’s next designer collaboration is with MOSCHINO - the iconic Italian brand to which Jeremy Scott has injected a new pop energy since he became Creative Director in 2013. The collection, MOSCHINO [tv] H&M, will be available in selected H&M stores worldwide from November 8.

H&M’s next designer collaboration is with MOSCHINO

The call, from Gigi Hadid to Jeremy Scott, was projected on digital screens at the annual MOSCHINO party in Coachella, California and live broadcasted on @hm surprising guests with the big news. Jeremy and Gigi were dressed in the first looks from the MOSCHINO [tv] H&M collection, a collection full of the vitality, playfulness and humour that has made the label one of the most beloved in fashion today. For H&M, Jeremy Scott has designed new MOSCHINO collections for both women and men, as well as a full range of accessories and some extra surprises too.

“I am so excited about MOSCHINO [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do.,” says Jeremy Scott, Creative Director of MOSCHINO.

H&M’s next designer collaboration is with MOSCHINO

“MOSCHINO [tv] H&M is the perfect collaboration for fashion right now, mixing together pop, street culture, logos and also glamour. Jeremy Scott is amazing – he knows how to have fun with fashion, and to connect with his fans around the world.” says Ann-Sofie Johansson, Creative Advisor, H&M.

The MOSCHINO [tv] H&M campaign is a radically innovative TV concept enmeshing social and traditional media to create a multi-platform takeover – a captivating new “zapping” experience for the digital world.


Read more

Fun, feminine and floral-printed pieces with H&M Spring

For spring 2018 at H&M, fun, feminine and floral-printed pieces take on voluminous shapes for statement-making modern women all around the world. Wardrobe heroes such as flowing dresses, wide-leg trousers, jeans and sophisticated blouses are updated with embroidery, asymmetric hems and cascading ruffles. Black and white dominate with pops of red and light blue.

H&M spring 2018 Collection

To accompany the collection, a special campaign film was made starring Winona Ryder and Elizabeth Olsen. It also features a diverse cast of strong women, including the models Andreea Diaconu, Anna Ewers, Imaan Hammam and Naomi Shimada, and singer/songwriter Andrea Valle. The film takes us to Buenos Aires, where a celebration of female empowerment and friendship spills out from a local café and into the streets. Meanwhile, the print campaign, also shot in picturesque Buenos Aires, stars Andreea Diaconu, Anna Ewers and Imaan Hammam.

“It was such a thrill to be in Buenos Aires for the H&M Spring campaign, and more importantly, to be surrounded by such a wonderful cast of strong women. The entire experience was incredibly inspiring,” says Elizabeth Olsen.

"I love the way that the campaign really celebrates women in a very authentic way. I found that to be really refreshing and much needed right now in this culture. They are celebrating themselves and each other,” says Winona Ryder.

hm spring18 02

“It was wonderful to see how all the women on set were able to express their own personalities through the strong yet relaxed shapes of the spring collection. The voluminous pieces in particular, moved so beautifully in the dance sequences,” said Pernilla Wohlfahrt, H&M’s Design Director.

To catch all the fun, dance moves and fashion, watch the whole film and behind the scenes footage on H&M’s YouTube channel: https://youtu.be/t-ioZDeER-s[...]

Read more

Alshaya offers great customer choice at new Al Kout Mall

27 brands to feature in new waterfront destination

International retail franchise operator M.H. Alshaya Co. is preparing to bring customers in south of Kuwait a choice of 27 international brands at Al Kout Mall, the largest waterfront retail and leisure destination in Kuwait, set to open next week.

Located in Fahaheel, the new mall will feature some of the world’s best-loved brands operated by Alshaya, including Starbucks, H&M, Mothercare, American Eagle Outfitters, Victoria’s Secret, Jack Wills, Foot Locker, The Body Shop, M.A.C, NYX, VaVaVoom and West Elm. Openings later this year include Phase Eight, P.F Chang’s, Shake Shack, Vision Express, and Boots.

27 brands to open in Al Kout Mall 

“We are delighted to offer our customers in the south of Kuwait a great line up of their favourite international brands at this exciting new retail and leisure development,” said John Hadden, Chief Operations Officer at Alshaya. “Al Kout Mall is a stunning new destination that we’re very pleased to be part of.”

Jumana Atallah, General Manager of Al Kout, said: “As Kuwait’s largest waterfront retail and leisure destination, our mission is to provide the best shopping and entertainment experiences. Our partnership with Kuwait’s biggest retailer, Alshaya, aligns perfectly with this objective. We are delighted to welcome Alshaya’s world-famous brands.”

alkout 02

The complete list of brands being opened by Alshaya at Al Kout Mall is:

Fashion & Footwear Food
American Eagle Outfitters COS Starbucks P.F. Chang's*
Claire's Jack Wills Shake Shack*  
Foot Locker Miss Selfridge Health & Beauty, Pharmacy
H&M MUJI Bath & Body Works VaVaVoom
Justice Payless ShoeSource Jo Malone M.A.C
Mothercare Phase Eight* NYX Professional Makeup The Body Shop
Victoria's Secret Topshop Boots*  
Home Furnishing Optics
West Elm   Vision Express*  
Key: *To be open later this year

Read more

Just Denim

Monki believes in the power of denim. A fabulous pair of jeans never gets old, and this new collection is a testament to denim’s enduring fashion influence. Honouring simplicity, a great fit and a stylish 100% organic cotton finish, Monki’s denim classics are updated with new washes and even better silhouettes.

New fit Mokonoki features a cropped, straight-leg and mid-rise waist, for a fusion of vintage-inspired design and comfort. All-time Monki favourites are reworked in new shades, with distressed detailing and frayed hems. High-waist, retro fit Moluna takes on dusty grey and stone blue. The roomy Taiki gets a white-hot finish, while the tapered-leg Moop channels the 90s with its worn-in, classic look.

Just Denim Collection from MONKI

But brilliant denim isn’t only about jeans. Classic styles are paired with knits and slogan tees, for a nod to old Americana. The new Aria skirt features a high-waist, boxy cut with a raw-edge hem. The beloved button-up jacket, in both cropped and regular, returns as a springtime favourite. Twinning denim takes centre stage, including a new checkerboard pattern skirt and matching jacket.


Read more

Blaze Fast-Fire’d Pizza opens first store in Middle East

Partnership with M.H. Alshaya marks first restaurant outside North America

Blaze Fast-Fire’d Pizza, the recognized world leader in build-your-own artisanal pizza, opened its first store outside North America in The Avenues in Kuwait.

The store is the US-based fast casual brand’s first restaurant in partnership with leading international retail franchise operator M.H. Alshaya Co.

Blaze Pizza opens first store in Kuwait

Since 2012, Blaze Pizza has been serving artisanal pies that are both fast and affordable. Founded by Rick and Elise Wetzel of Wetzel’s Pretzels, each restaurant features an interactive open kitchen format that allows guests to customize one of the menu’s generously-sized personal signature pizzas or create their own, all for one price. Each ingredient and recipe has been perfected by critically acclaimed Executive Chef Bradford Kent (“The Pizza Whisperer”).

Every pizza features made-from-scratch dough crafted in house daily, premium meats and fresh vegetables, and is finished in an open flame oven which cooks pizzas in three minutes flat. Each of these elements have assisted the brand with becoming the fastest growing restaurant in history.

Blaze Pizza opens first store in Kuwait

“We’re elated to bring Blaze Pizza to the Middle East and couldn’t ask for a better partner than Alshaya, who is a pioneer and leader in the franchise industry,” said Jim Mizes, president and CEO of Blaze Pizza. “We’re proud to be changing the way people eat pizza and can’t wait to cultivate fanatics across Kuwait and beyond,” he added.

Blaze Fast-Fire’d Pizza will be located at Grand Plaza - The Avenues. To find out more about Blaze Pizza, follow them on Instagram @blazepizzame or Facebook at facebook.com/BlazePizzaMiddleEast.


Read more

Lebanese Café Concept Bebabel Debuts in Bahrain

Popular Lebanese brand Babel introduces new concept to Middle East

Lebanese casual café concept, Bebabel made its debut at The Avenues – Bahrain at a grand opening that was hosted by Dory Rizk, CEO of Akfar Holding and Babel Restaurants, Lebanon, in the presence of media and influencers.

Bebabel was developed as a modern, chic, innovative concept with emphasis on ‘living the moment’ through shared experiences. Originating from the grandiose of the award-winning Lebanese brand ‘Babel’, Bebabel is the ‘casual chic’ café version of Babel that offers a delicious Lebanese breakfast menu and an all-day dining menu, within strikingly elegant surroundings inspired by Lebanese culture.

Bebabel debuts in Bahrain

With a spacious chic interior and ample indoor and outdoor seating, Bebabel is the perfect destination for a quick and healthy lunch break, light evening bite, or a cozy dine-in. Diners can enjoy Bebabel’s welcoming blend of progressive Lebanese cuisine that is globally inspired and prepared with fresh local ingredients, and served in a stylish contemporary setting.

bebabel 02

The café serves mezzes, tapas, salads, and a variety of desserts along with its special breakfast menu. One can opt from a variety of Saletti – Bebabel’s healthier take on spaghetti, or choose from the shareable ‘Talatas’ that offers an appetizing choice of three hot or cold mezzes, or bite into a Tarha – a flatbread that comes in a comination of appetizing options.

Just like Babel, Bebabel brings friends and family together to share great food, good times and a culinary experience like no other.

 bebabel 03

Known for its progressive take on Lebanese classics, and exquisite culinary and dining experience, Babel is an established brand across the Middle East and Lebanon which is rooted in Lebanese cuisine but with a modernistic interpretation and customer experience. The brand made its Middle East foray with the opening of its first restaurant in Kuwait in 2016, overlooking the Arabian Gulf.



Read more

H&M puts fashion at Kuwait’s fingertips with online shopping

H & M, H&M Hennes & Mauritz INC, is proud to announce its highly anticipated Online store www.kw.hm.com, is officially live now. With the introduction of e-commerce, customers in Kuwait will now have easy access to fashion and quality at the best price in a sustainable way with the click of a button.

H&M Shop Online will offer the same collections online as in-store, giving customer’s access to a wide range of clothing and accessories including ladies, men and a full kids range, along with beauty and H&M Home all just a click away to their doorstep!

H&M eCommerce now live in kuwait

“We are very excited to launch our first Middle East H&M online store in Kuwait,” says Jazz Hayer, President of H&M at M.H. Alshaya Co. “Going online complements our consistent expansion, as we aim to bring H&M to more customers. With this significant milestone, we are able to reach fashion fans that are still currently beyond the grasp of our stores in the country! We are looking forward to growing our online stores in new markets across the Middle East in the near future.”

In celebration of the first H&M Online store in the Middle East, shoppers can choose how they want to pay - Cash on Delivery, Credit Card or Debit Card – and delivery is free for all purchases over KD25. Shoppers can also use the ‘Click and Collect’ option, where they shop online and then collect their purchases from selected H&M stores (2nd Avenue – The Avenues, Gate Mall and Marina Mall).

Online shopping at www.kw.hm.com completes the H&M experience. Customers can see the latest collections, find inspiration from H&M Magazine and interact with both H&M and the fellow customers on social media.

H&M opened its first store in Kuwait in 2006, and offers a broad and varied range of fashion for the entire family, with new items in-store every day. Shop online at www.kw.hm.com and enjoy 15% off on your first order when you sign up for an account.[...]

Read more

Korean beauty brand ETUDE HOUSE opens its doors in UAE and Kuwait

South Korean cosmetics brand ETUDE HOUSE made its Middle East debut with the opening of its first store in the Dubai Mall, Dubai, followed by the opening of its second store at The Avenues, Kuwait, promising to make local customers’ beauty dreams come true with fun and playful products that unlock their unique beauty.

Korea’s leading beauty and makeup brand, ETUDE HOUSE is known for its innovative, trend-setting approach. The brand’s philosophy is that every woman was born a dignified and beautiful being that deserves to be valued, and its stores aim to create a culture of ‘makeup play’ in its stores, with feminine and playful products.

Etude House debuts in Middle East

Established in 1985, ETUDE HOUSE is present in 11 Asian markets as free-standing store. Throughout the years ETUDE HOUSE has been able to create a niche for itself in woman’s vanity boxes. Keeping in sync with the demand for cosmetics in the Middle-East market, ETUDE HOUSE aims at bringing an array of the best sourced products to the region.

The word 'Etude', meaning 'study or practice' in French language, originally refers to a short musical composition designed to be used as a practice material for perfecting techniques for a musical instrument. Just like a beautiful song is completed through numerous practices, ETUDE HOUSE wishes to help its consumers unlock their unique beauty by exploring the brand’s range of products and discovering the makeup styles that work for them.

etudehouse 02

FCommenting on the launch, Ms. Kwon Geum-Joo, President, ETUDE HOUSE said, “We are extremely delighted to partner with M.H. Alshaya Co., a pioneering force in the retail franchise sector, to introduce ETUDE HOUSE, one of the most loved brands in Asia to the Middle East. With its quality products, whimsical and trendy packaging design and reasonable prices, ETUDE HOUSE gives every woman the chance to discover and enhance her own beauty. ETUDE HOUSE is admired as the No.1 Korean beauty makeup brand, leading in new trends and innovations not only in Korea, but throughout the world and we are excited to replicate the same in the Middle-East.”

etudehouse 03

The brands star products are Dear My Blooming Lips-talk; Personal Color Palette; Curl Fix Super Volume Mascara; Play 101; Real Powder Cushion; Moistfull Collagen.


Read more

Alshaya unveils a new world of shopping, dining and entertainment at The Avenues, Kuwait

Exciting market “firsts” as 11 new brands open at Kuwait’s leading mall

Alshaya has unveiled a dazzling array of new shopping, dining, and entertainment brands at The Avenues Phase IV, which opened its doors this week. The highlight is the opening of 11 brands in Kuwait for the first time, offering Alshaya customers an even greater choice of shopping and dining experiences – and even more opportunities for exclusive rewards and prize draw entries through the Privileges Club.

Makeup and beauty lovers will be spoilt for choice, with a wide range of innovative makeup brands to discover, including the first NYX store in Kuwait, the debut for Korean beauty brand Etude House, and first appearances for Tromborg’s range of organic beauty and skincare products and boutique handcrafted fragrances brand Le Labo.

11 new brands open at Avenues Kuwait

Lovers of Italian food and pizza can visit 400 Gradi, an authentic Italian restaurant offering traditional Neapolitan pizza cooked in a 400-degree oven, and a delicious range of Italian cuisine; while Blaze Pizza delivers exceptional quality pizza at lightning-fast speed. Fresh out of Hollywood and making its Middle East debut is Cleo, a Mediterranean-inspired restaurant, which features delicious shareable plates, mezzes, flatbreads and cocktails.

avenues phases4 02

Fashion brands MONKI and & Other Stories, part of the H&M group, are both new to Kuwait, offering unique blends of styles with bespoke collections that range from preppy chic to simple ready-to-wear for the season.

avenues phases4 03

Some of the world’s best-loved brands hit new heights. The largest Debenhams store outside the UK stretches over three floors and offers a total of 150 brands, including 40 fashion and 20 cosmetics brands new to Debenhams in Kuwait. The flagship store features a unique design and includes beauty treatment rooms for personalised service, a niche fragrance area with new-to-market brands, and full assortment counters for Tom Ford, Huda Beauty and Urban Decay. Expanded fashion ranges include new designer accessories and lingerie brands, such as Jennifer Lopez and Heidi Klum, with many exciting new European women’s and kids clothing brands entering the market for the first time.

11 new brands open at Avenues Kuwait

H&M’s stunning new flagship store will offer customers an unprecedented range of Ladies, Kids, Men, Beauty and Home collections in one location, with a new elevated shopping experience across two floors. The new The Body Shop store – the largest in Kuwait – features a new design concept, with a VIP make-up room. Bath & Body Works will also have a new interior design concept, whilst the Starbucks’ Reserve Bar concept comes to The Avenues for the first time.

11 new brands open at Avenues Kuwait

The country’s first Aveda combined retail store, salon and treatment centre will be a go-to destination for those who want to look and feel fabulous, offering a range of haircare and beauty products created using organic raw herbal ingredients and organic essential oils. Phase Eight, which gets its own store, delights with its stylish and beautiful range of evening and party wear, while glamour and elegance hit a high note with Kurt Geiger’s signature stilettos, footwear and accessories, worn by celebrities like Kendall Jenner, Angelina Jolie and Sienna Miller. Iconic beauty and cosmetics brand Clinique also gets its own store for the first time in Kuwait.

11 new brands open at Avenues Kuwait

There’s more to come even after opening week. Look out for Italian pizza brand Spontini, straight from Milan and made with its original 1953 recipe; and, those seeking exciting new entertainment ideas will love Tek Zone, a new virtual reality entertainment concept for the whole family, opening later this year.[...]

Read more

Alshaya gets ready for expansion at the Avenues

Alshaya to open 11 new brands at Avenues Phase IV as part of multibrand opening
Retail franchise operator M.H. Alshaya Co. is preparing to introduce 11 new brands to Kuwait when The Avenues Phase IV opens later this month, reinforcing the company’s commitment to offering the widest choice of shopping and dining experiences to its customers.

The new openings will further strengthen Alshaya’s presence at The Avenues, which is Kuwait’s largest commercial and entertainment centre, and one of the largest malls in the region and the world.

The new brands opening for the first time in Kuwait include cosmetics and skincare powerhouse NYX, Asian beauty brand Etude House, boutique handcrafted fragrances brand Le Labo, and Scandinavian natural beauty brand Tromborg.

avenues p4 01

MONKI and & Other Stories will add a dash of newness to the local fashion scene by opening their first stores. Both brands are part of the global fashion and design company, H&M group, which already delights local shoppers with its popular H&M, H&M Home and COS brands.

Food brands making their market entry to Kuwait include pizza and Italian restaurant 400 Gradi; Cleo, a dining destination that combines Mediterranean charm with Hollywood glamour, and will be opening its first restaurant outside the US; and trend-setting pizza brand Blaze Pizza, which is taking the US by storm with exceptional quality delivered at lightning-fast speed.

Additional brands following later in the year include the Italian pizza brand Spontini andthe brand-new family and entertainment concept Tek Zone.

avenues p4 02

Other highlights of the multi-brand opening by Alshaya include The Avenues’ first Starbucks Reserve Bar; new concept stores for The Body Shop and Bath and Body Works; the opening of AVEDA’s first combined retail store, salon and treatment centre in the country; and the first standalone store for Phase Eight and Clinique. Iconic footwear and accessories brand Kurt Geiger also makes its debut at The Avenues.

Shoppers will also get to experience the largest Debenhams in the world outside the UK. A three-floor celebration of fashion and style, the new Debenhams store offers a total of 150 brands, including 40 new fashion brands and 20 new cosmetics brands, including full assortment counters for Tom Ford, Huda Beauty and Urban Decay.

avenues p4 03

Expansion into The Avenues Phase IV is part of an ongoing growth story for Alshaya, which today operates more than 3,900 stores in the Middle East and North Africa, Russia, Turkey and Europe, across retail sectors that include fashion & footwear, food, health & beauty, pharmacy, optics and home furnishings.

The full choice of brands being delivered to customers by Alshaya at The Avenues Phase IV expansion is:

Fashion & Footwear Food
American Eagle Outfitters Debenhams Cleo* 400 Gradi*
Coast River Island P.F. Chang's Raising Cane's
Claire's Payless ShoeSource Le Pain Quotidien Starbucks
H&M Phase Eight Spontini* Blaze Pizza*
Justice Foot Locker    
Icing Burton Health & Beauty, Pharmacy
Milano Dorothy Perkins Bath & Body Works Clinique
Topshop Victoria's Secret Jo Malone NYX*
Mothercare Evans M.A.C Aveda
Miss Selfridge Oasis Le Labo* Etude House*
Wallis &Other Stories* The Body Shop Tromborg*
Warehouse Monki* Boots  
Kurt Geiger      
Leasure & Entertainment Optics
Tek Zone*   Solaris Vision Express
Key: *First brand store in Kuwait

Read more