Debenhams Introduces Aab Modest Wear Line

London-based modest fashion label Aab, has launched in collaboration with Debenhams. The brand that gained international recognition since unveiling its first collection in 2007, launched this week in seven Debenhams stores across the UAE, Kuwait, KSA and Bahrain, with more launches planned across the region later in the year.

After finding it increasingly difficult to shop for fashionable clothing that bridged her religious views with her busy lifestyle, London-born Muslim Nazmin Alim founded fashion label Aab. The brand has hit the spot for many style-savvy ladies seeking conservative yet practical wardrobe essentials, propelling Aab almost immediately to the forefront in the modest clothing sector across the globe.

Debenhams Aab

The brand offers an elegant range of clothing, with pieces including hoodies, turtleneck slips, kimonos and cover up jumpsuits, as well as a variety of hijabs and abayas for every occasion. The brand creates luxurious yet street style inspired clothing for the everyday woman, whether she's always on the go, a stay-at-home mother or a university student.

Aab's items are lightweight and airy and perfect for the Middle East climate. Every piece is carefully hand finished, with full attention to detail, ensuring each item of clothing is delivered with the highest of quality.

"We started Aab almost a decade ago as a label that not only redefined modest fashion, but also one that catered for everyday modern wardrobe staples that were thoughtfully designed with the highest quality," says Alim, who is also the brand's Creative Director. "We couldn't be happier to continue our journey through our partnership with Debenhams, which has led us into the Middle East, where a large proportion of our customers originate from."

Debenhams Aab

Jeanette Whithear, Debenhams' Trading Director International, adds, "We are delighted to introduce the Aab range to our international stores. Adding the high quality fashion range to our product mix enables us to offer collections that are highly relevant to both our international and domestic customers. We are now a step closer to creating a product offering that caters for our broader customer needs."[...]

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River Island Ramadan Collection

River Island is excited to launch its latest Ramadan womenswear edit. The collection is specifically designed for the Middle East market to cater Occasionwear throughout the month of Ramadan and the festive Eid period.

The collection consists of 40 key styles ranging across clothing and accessories, providing a stylish edit of chic full length dresses and jumpsuits, co-ords and separates perfect for occasion dressing.

river island ramadan collection 2017

ARTISANAL – is an ultra-glam eveningwear inspired collection featuring bodycon styles in luxe metallic fabrics with heavy sequin embellishment. Built on a colour palette consisting of shimmering gold, monochromatic black and white and deep blue, key styles are accented with bold appliqued floral prints. Statement pieces include a gold sequin mesh bodycon maxi dress, oversized oriental kimono inspired blouses with fluid sleeve detailing, and ornate beaded cropped jackets.

FLEUR – is an elegant collection of stylised florals and embroidered patterns etched onto feminine silhouettes. The collection is built up in tonal washed pinks juxtaposed with accents of black and white along with hints of green. Statement soft ruffles feature throughout, with intricate beading adding a premium edge. Oriental inspired kimono cover ups and dresses with heavy embellishment round out the core look and feel of the edit.[...]

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Fashionable jewelry and accessories brand Icing makes Qatar debut

ICING, the US-based retailer of fashionable jewelry and accessories, has made its much-anticipated debut in Qatar, with the opening of a store at the prestigious Doha Festival City.

Icing empowers women to express their individual style through a wide selection that includes statement necklaces, earrings, handbags and a range of cosmetics that are all fashion forward and affordably priced.

Whatever the occasion, whatever the statement, Icing defines a woman’s persona through trendsetting collections at reasonable prices.

icing doha festival city

Icing knows fashion, and creates and curates an inspiring and accessible array of items that help the stylish woman convey her sense of style. We select smart trends, sought-after fashions that are current and desired, and bring them to life with an assortment that is spot-on, and just right.

Planning a bridal party gets more exciting with Icing’s exclusive Bridal Bar collection. Whether it’s a bridal shower or a bachelorette party, it’s easy to make a big day extra-special with Icing’s wide assortment of robes, veils, sashes and many more.

icing doha festival city

Icing also offers a variety of fashionable tech-accessories that include iPhone covers, home-button stickers and selfie sticks. Icing’s home décor department has everything a girl needs to add personality to her room, with a collection of wall canvases, throw pillows, photo frames and jewelry holders. For lovers of beauty icon Marilyn Monroe, Icing presents a range of wall canvases, and décor elements that are sure to give you a stylish yet casual statement.

The Icing store is located on the Ground Floor, next to the IKEA Lobby.[...]

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Michelin-starred chef Thomas Keller partners with Alshaya to debut first ‘Bouchon Bakery’ in the Middle East

International retail franchise operator M.H. Alshaya Co. has announced its franchise partnership with acclaimed chef Thomas Keller to launch the first three Bouchon Bakeries outside the United States in Dubai, Kuwait and Qatar this year.

Bouchon Bakery Thomas Keller

The first Bouchon Bakery opened in July 2003 by Keller, the award-winning American chef, restaurateur, and cookbook author, as a place that would foster community and provide one-of-a-kind breads in Yountville, California. Since then, the bakery has quickly blossomed beyond the Napa Valley into an important landmark throughout the United States which offers a genuine style of classic French boulangeries and a wide selection of artisanal breads and classic desserts inspired by Chef Keller's childhood memories and of his time in France.

Keller is the first and only American chef to have been awarded simultaneous three star Michelin ratings for two different restaurants. He currently holds seven Michelin stars: three at Per Se, three at The French Laundry, and one at Bouchon Bistro.

Bouchon Bakery Kuwait

Bouchon Bakery also features an array of sweet delights including classic viennoiserie, such as croissants and pain au chocolat, breakfast items like muffins and streusel cakes as well as an ever-changing selection of tarts, cookies, sandwiches, quiche, soups and salads. Bouchon Bakery exclusively carries the rich and complex Thomas Keller Espresso blend, the product of a 15-year collaboration between Chef Keller and Equator Coffees &Teas.

"As we expand outside the United States, we are pleased to partner with Alshaya, which has a track record of successfully franchising international brands. Together we will make Bouchon Bakery an outstanding destination for our Middle East guests and visitors alike. I'm eagerly looking forward to our official debut," Chef/Proprietor Keller said, commenting on the new partnership.

Bouchon Bakery Salmon Salad

Mohammed Alshaya, Executive Chairman of M.H. Alshaya Co. said: "We are very pleased to partner with Bouchon Bakery, which has a well-deserved reputation for excellence, under the leadership of Thomas Keller. We look forward to introducing this innovative dining experience to customers in the Middle East and anticipate an exciting future together."[...]

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H&M Calls For a Global Movement to Collect Used Clothes!

H&M first launched its worldwide Garment Collecting initiative in 2013, and has collected over 40,000 tonnes of clothing ever since. Today this initiative is extended for the first time in The Middle East in Dubai! Customers are invited to bring any unwanted garments and textiles, from any brand and in any condition to H&M in The Dubai Mall, Mall of The Emirates, Burjman Centre, City Centre Deira and City Centre Mirdif all year around. The goal is to increase the amount of garments collected, every year, so that we reach a total collected volume of 25,000 tonnes per year by 2020.

H&M Recycle Campaign

This initiative raises awareness on the importance of garment recycling and H&M wants to close the loop on fashion by giving customers an easy solution to hand in unwanted garments so they can be reused or recycled through H&M's garment collecting. By doing so, less garments go to landfill. In 2014 H&M also introduced its first 'Close the Loop' collection made with recycled textile fibers, marking an important step in closing the loop for fashion.

H&M's ambition is to work towards a change in the way fashion is made and enjoyed today and to provide fashion and quality at the best price in a sustainable way. Close the Loop is a central commitment of H&M's work towards a sustainable fashion future. The aim is to create a closed loop for textiles, so that unwanted clothes can be reused and recycled to create fresh textile fibers for new products. In turn his will help to save natural resources and ensure that zero garments go to landfill.

H&M Recycle Campaign

Join us in raising awareness and spread the word to help save natural means and guarantee that zero garments go to landfills. Bring garments you no longer want in any condition to H&M, and we'll make sure they get a new life!

For more information on Garment Collecting and Close the Loop, please visit[...]

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& Other Stories Opens in The Dubai Mall

"It feels wonderful to reach Dubai and open our very first store here. We look forward to sharing our stories and get to know more of our fashion and beauty loving customers," says Samuel Fernström, Managing Director, & Other Stories.

& Other Stories reaches Dubai in partnership with leading retail franchise operator M.H. Alshaya Co. The new store of approximately 890 square metres is located right at the heart of The Dubai Mall, inviting visitors to discover & Other Stories' endless styling choices, including accessories, bags, jewellery, beauty products, shoes and ready-to-wear collections - designed in our ateliers in Paris, Stockholm and Los Angeles.

& Other Stories Dubai Mall

& Other Stories' friends wore their favourite pieces from the SS/17 collections showing there truly is a wide range to choose from.

Expansion in The Middle East

The second store in the region will be located in Qatar and launched in partnership with franchise operator M.H. Alshaya Co. The upcoming location will be situated in Doha at Doha Festival City, and opening takes place this autumn.[...]

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Mothercare puts retail at Kuwait’s fingertips with online shopping

Shopping has just become a whole lot easier for Mothercare customers in Kuwait. The brand has unveiled a brand-new ecommerce website, offering customers an easy and enhanced shopping experience at home, on their mobiles and in-store.

The new website gives customers the widest choice, 24-hour shopping and the freedom to discover and explore all of Mothercare’s offerings at their convenience, from latest trends for the season to special offers and promotions. The portal currently offers over 2,000 products across an array of product ranges, including clothing for newborns till 10 years, maternity wear, toys, car seats and pushchairs.

Mothercare will also be launching online shopping in KSA and UAE later this year.

Mothercare Online Kuwait

“Mothercare has been helping local mothers take care of their babies and young children since 1983, when we opened our first store in Kuwait. Offering our customers the benefit of shopping online will ensure that Mothercare is now even more accessible to everyone,” said Stuart Dickerson, Vice President of Mothercare at Alshaya.

Apart from shopping, the website also features a ‘weekly diary of a pregnant mum’ segment, with new articles every week that can guide moms-to-be through their pregnancy. Registered customers can also benefit from exclusive online offers.

With easy navigation and the choice of shopping in both English and Arabic, the website gives viewers and online customers the option to view collections even before they arrive in stores. The website also offers store locator functionality to help customers find the stores closest to them.

Customers also have the flexibility to shop and pay at their convenience through features like ‘Cash on Delivery’ and ‘Click and Collect’, where products purchased online can be collected from a store of the customer’s choice. Online payments are facilitated via a secure and fast payment gateway.

To discover more, visit[...]

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Starbucks Introduces Reserve Coffee at Doha Festival City

New destination to offer unique experience of rare and exquisite coffees

The world’s leading coffee retail chain launches Qatar’s first core Clover store with Reserve presence at the Doha Festival City - Qatar’s largest entertainment, fashion and dining destination.

The opening of the first Clover store with Reserve presence offers connoisseurs an immersive coffee experience and an opportunity to enjoy the range of specially selected, rare and exquisite coffees. Each coffee is one-of-a-kind, sourced from small coffee growing regions in Latin America, Africa and Asia/ Pacific islands. The store is also home to the unique Clover® brewing system which will be used for the first time Qatar.

Starbucks Reserve Doha Festival City

The Clover® brewing system uses innovative Vacuum-Press™ technology to create every cup of coffee right in front of the customer. It controls brewing time and temperature digitally, as even small changes can dramatically affect the outcome of the coffee’s taste.

In addition, the store will also offer other premium brewing methods (Siphon, Chemex, Pour-Over and Coffee Press) where the theatre of coffee brewing takes centre stage. Each brewing method brings out different notes and flavours of the coffee, offering customers a unique and exquisite taste of the same coffee when offered through the different brewing techniques.

“People who really love coffee are always searching for new sensory experiences from their favourite beverage,” said John Smith, Senior Operation Manger – Starbucks Qatar, Oman and Bahrain. “With the opening of Qatar’s first Clover store with Reserve presence, we aim to give consumers everything their passion for coffee demands: exquisite rare beans from exotic locations selected by our master brewers for the ultimate coffee taste experience. This opening is a very proud moment for us, and we invite everyone who loves coffee to come and taste this wonderful range.”

Starbucks Reserve Doha Festival City

The new Reserve store offers a stunning environment with traditional references through calligraphy and hand painted artwork applied onto herringbone timer wall, weathered copper detailed and stone cladding. Arabic mesh details are inherent in the design and references of handpicked coffees from farmlands around the world give dimension and warmth, creating a comfortable ambiance for customers.

Three Reserve coffees will be on offer at the store opening – Nicaragua Maracatura, Nicaragua La Roca, and Costa Rica Vista Del Mar Yellow Honey. The store will also offer Starbucks core range of food and beverages that are known and loved by customers in Qatar.[...]

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Japanese lifestyle brand MUJI debuts in Qatar

Famous 'No Label' brand offers simple and innovative approach to life

Japanese lifestyle brand MUJI has opened its first store in Qatar, at the Doha Festival City, underlining its growing popularity across the Middle East.

MUJI is dedicated to providing simple, innovative and elegant products which comes from the Japanese notion of 'Kanketsu' that brings a sense of calm into everyday life. The new MUJI store will offer customers an exciting range of over 7,000 products, including clothing, furniture, stationery, health & beauty, storage, kitchen and dining as well as travel and bedding.

MUJI has nearly 500 stores across Japan, Asia, Europe and the USA. In the MENA region, MUJI already has stores in Kuwait, the United Arab Emirates, the Kingdom of Saudi Arabia, and the Kingdom of Bahrain, in partnership with leading retail franchise operator M.H. Alshaya.

The name MUJI is derived from its Japanese name, 'Mujirushi Ryohin', which means 'no label quality goods,' and the brand is characterised by its design simplicity and eco-friendly minimal packaging. The brand's vision is that of a Simple, Pleasant Life.

Alshaya Muji in Qatar

As with its products, the MUJI store reflects a natural environment through a mix of building materials such as wood, metal and ceramic echoing the essence of the brand's philosophy in modesty and understated style.

Offering functional products that easily blend in with any decor, MUJI has approached product design with tremendous restraint. However, its deceptively simple products are no accident; the design of each product is derived from careful consideration to how people live and how they use these products in their homes.

As MUJI brings smart lifestyle products to the Middle East market, customers will also find a unique experience through smart and innovative products that make a difference in their everyday lives.[...]

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Alshaya’s Contact Centre wins a further customer service award

International retail franchise operator M.H. Alshaya Co.'s commitment to customer service has once again been recognised, with its Contact Centre winning an award at the Public Relations and Customer Service Award ceremony held in Kuwait last week under the patronage of His Highness Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah.

Alshaya's Contact Centre won the Award of Excellence in customer satisfaction for best practices in providing customer service in the café category, based on the way it handled customer feedback on Starbucks' services in particular. The award highlights Alshaya's ability to provide world-class customer service by taking quick and effective action in following up on each piece of customer feedback it receives.

Alshaya Contact Centre wins customer service award

Alshaya's Matthew Holgate, President of Starbucks, and Mona Dabbah, Director of Customer Service, received the award from Her Excellency Hind Al-Sabih, Minister of Social Affairs and Labour and Minister of State for Economic Affairs. The event was organised by the Kuwait Public Relations Association.

Based on surveys and customer feedback, Starbucks was found to have the highest levels of excellence and professionalism of all coffee shops in delivering services and products to customers, nurturing positive relationships with them, and efficiently responding to their enquiries through the Contact Centre.

Alshaya operates more than 3,400 stores for over 75 of the world's best-known and best-loved brands, including Starbucks, H&M, Mothercare, Debenhams, The Cheesecake Factory, Victoria's Secret, and Boots, and Pottery Barn across the Middle East, North Africa, Russia, Turkey and Europe. Alshaya's Contact Centre manages a broader customer service offering that builds connections with the customers of all the brands that the company operates, 365 days a year.

Alshaya Contact Centre wins customer service award

Ms Dabbah says the award highlights the efforts the company makes to put the customer at the heart of its business.

"Our culture at Alshaya is built on listening to our customers and ensuring their satisfaction. Delivering the highest levels of customer service at all our stores, restaurants, and cafés is our top priority. This award is great recognition of the Contact Centre efforts in handling all customers' enquiries, requests, and complaints," said Ms Dabbah.

A team of bilingual professionals operates the Contact Centre seven days a week from 7am to 3am, serving customers in 10 countries across the Middle East and North Africa. It services include fielding enquiries and orders related to food delivery, home furnishings, store opening hours, marketing activities, and ongoing support for Privileges Club, Alshaya's loyalty programme. Alshaya's Contact Centre serves over 500,000 customers annually.[...]

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